Member Spotlight: Jen Bottomley, CPSM, 2012 SMPS University Grant Winner
Jen, congratulations on being selected by the SMPS DC Chapter to attend SMPS University! Can you please touch on why you decided to apply for this grant? SMPS-U is a program that I discussed with my supervisor and expressed my interest in attending at my last review. Then when the Chapter offered the grant program, I thought the grant would be a great way to attend, especially in this tough economic time where budgets are tight.
What do you hope to learn from attending SMPS U? I believe SMPS University is the next step in my professional development. The curriculum of SMPS-U will give me a chance to experience more of the business-side of marketing and professional services. This is an area that I have only limited work experience and one that I would like to improve upon. My next career goal is to become a shareholder of my firm and in order to do that I need to strengthen my leadership skills and business management knowledge. I believe SMPS-U is such a smart idea because the courses are tailored to the A/E/C industry. The program also has instant credibility because it is taught by University of Maryland faculty.
Is there a specific session/module at SMPS U you are looking forward to attend? The leadership sessions and the financial sessions are what I am looking forward to most. As marketing professionals, we sometimes wear the creative hat first, not the business hat. I am looking forward to strengthening my knowledge base of the financial side of our business.
How has being a member of SMPS influenced you both professionally and personally? I have been a member of SMPS since 2000. Initially, SMPS was a way for me to meet people since I was new to the area and the industry. 14 years later, SMPS continues to help me become a better leader, communicator and colleague. I have developed some of my strongest friendships and professional partnerships through SMPS. SMPSers are some of the most enthusiastic and creative people I’ve ever met. I never leave an event without learning something, being energized, and meeting someone new.
Interview by: Shaylee Carmona
DBI Architects, Inc.