Tedtalks 01 01

02 Sep, 2014

5 Inspiring TED Talks Every A/E/C Marketer Should Watch

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Read time: 1 minute, 24 seconds

Whether you're taking a break from that headache-of-a-proposal or eating lunch at your desk by yourself – we have just the thing for you to watch! SMPS DC has compiled five TED Talks sure to get you fired up, inspire you, and get you through the day.

Dan Cobley: What Physics Taught Me about Marketing

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

Simon Sinek: How Great Leaders Inspire Action

Being a great leader isn't always easy, but breaking down why leaders are great is. It all starts with one simple question: "Why?" Using examples like Apple and Martin Luther King, Sinek breaks down exactly what makes a great leader, and how you can become one yourself. Whether you're an entry-level marketer or a C-suite executive, this talk will inspire you.

Tim Leberecht: 3 ways to (usefully) lose control of your brand

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht’s presentation highlights this, while demonstrating how loss of control can help spread and grow brand values.

Seth Godin: How to get your ideas to spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Renny Gleeson: 404, The Story of a Page Not Found

Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.

Contributed by: Shaylee Carmona CannonDesign