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Brand Activism

03 Feb, 2021

Event Recap: Principals Round Table: Brand Activism, Featuring Panelists from SOM, CBRE & Rosendin Electric

Koren Stauffer

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Event Recap  
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For the first time ever, our PRT went virtual on January 19, 2021 and featured three guest panelists from across the country: Jennifer Leitsch, VP, Corporate Responsibility at CBRE, Salina Brown, Director of Corporate Marketing at Rosendin, and Daria Pahhota, Global Communications Leader at SOM. Each panelist, representing different verticals within the A/E/C industry and differing approaches at Brand Activism, spoke about bringing meaningful change to their companies both before, and after, the many events that took place in 2020.

Maintaining a sense of honesty and authenticity was one of the many thoughtful solutions discussed during the hour-long program, beginning with a panel discussion and ending with questions from the 26 participants. Other topics addressed included: finding alignment amongst leaders, prioritization of causes, challenges with external communications (social media, addressing an international audience) and internal messaging (polarization of internal employees), timing of statement releases, and strategic planning with activism in mind.

The panel not only answered questions, but through sharing their personal experiences, showed that saying something, and actually doing something, are two very different things. CBRE, Rosendin, and SOM are setting great examples in our industry and we look forward to seeing what they do next in 2021.