How To Use Social Media To Your Advantage 01

25 Feb, 2015

How to Use Social Media to Your Advantage

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With the plethora of social media outlets around the web, it’s no surprise that companies struggle to use them each to their full potential. A social media novice wouldn’t know that tweeting thirty times a day is too much, or that posting ten pictures in a row on Instagram is seen as a no-no. On the other hand, it’s important to make sure that your brand is being seen and heard regularly or you could promptly get unfollowed. The balance between too much and not enough is a delicate one, as is knowing the type of content that is enjoyed most on each different outlet. Here is a little information that could benefit your company’s social media presence.

As a social network that is both honored and despised for its instantaneous posts, it seems that Twitter can’t be slowed down. With 500 million tweets sent daily, it is clear that this social network is here to stay. Twitter is an outlet especially focused on the best uses for business, with a portion of its site devoted to helping users find the best uses for their company. Whether you hope to start from scratch creating your Twitter presence or learn how to increase your current engagement, the information is all there to help you reach your goals.

Reading statistics can help give you some insight into the world of Twitter – did you know tweets with image links get twice as much engagement as those without? And tweets with links should be between 120 and 130 characters for peak engagement (Buffer Blog)? This information is especially helpful when you are planning out scheduled tweets with Hootsuite or SproutSocial.

taImage: Buffer Blog

Every social media outlet has its positive and negative qualities. When it first launched, there was a sort of resistance against joining the masses and figuring out exactly what Google+ is good for. Because it is integrated with YouTube, there are plenty of different ways to use this social network to your advantage. Google Hangouts is one of the most innovative parts of the tool: set up a Q&A with the president of the company, or set an expert in your company up to talk about a topic that is affecting the industry. Advertising your webinar on your other social media channels will improve the chances of getting a great conversation going.

Millennials truly grew up with Facebook, seeing as it was created in 2004. Since its launch, it has transformed from a social networking site limited to college friends and long-lost acquaintances, to a global system of people sharing what they are doing, what they believe in and how they live their lives. On the platform, at least 350 million photos are shared every day. 75% of engagement on a post happens in the first five hours. Knowing these facts can help keep your content relevant to your followers.

You might be surprised to hear that more than 1 billion unique users visit YouTube each month. Your brand and what you do is a huge part of your day-to-day company life. Sharing this with your followers in an interactive way will help spread your message and give meaning to your work that a simple press release never could. Showing means more than telling in today’s world, and there’s nothing like a well-shot video to spread the word.

The true start of “iPhone photography,” Instagram is used as a window into the life of a person or brand. However it means more than taking a photo at an artsy angle, putting a filter on it and pushing Share. Their website cites the app as a “home for visual storytelling for everyone from celebrities, newsrooms and brands, to teens, musicians and people with a creative passion.” Personalization is huge in social networking because it gives an authenticity to a brand. Having a particular person strategizing to share the brand’s meaning through images is the best way to use this app in its best way.

In any case, you can’t go wrong by getting online, creating an account for your company and getting the ball rolling. Taking the time to learn more about the best ways to use the outlets can help you produce more content that is relevant and meaningful to your followers, helping you to have an impact and contribute to valuable conversations surrounding your company and industry.

Amanda RobbinsAmanda is a Marketing Coordinator at RTKL. She graduated from the University of Maryland with a B.A. in communication focusing in public relations prior to joining the A/E/C marketing industry. She enjoys promoting events and creating social media strategies for SMPS as a member of the Communication/PR Committee.