Marketing Writing Workshop

16 Mar, 2013

Make Your Marketing Writing Pop!

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SMPS DC was pleased to have David Lipscomb, founder of redpen21, a firm that specializes in Communications Training and Writing Resources, present to SMPS members seeking tips and guidance on ways to make their marketing writing stand out in the A/E/C industry.

The Make Your Marketing Writing Pop! seminar focused on writing tips and exercises for marketing professionals, such as writing for collateral materials, crafting news releases, and tailoring writing towards a specific audience or client.

If you happened to miss this educational event – don’t fret! David has kindly passed on a checklist for you to use as a guide to your marketing writing, as well as three exercises to help sharpen your skills, available to download below:

SMPS Checklist

Mini Cases

Fast Editing

Matching Game

Additionally, you can also find program materials from the event here. The SMPS DC Chapter would also like to thank David Lipscomb of redpen21 for sharing his helpful writing tips!

Contributed by: Shaylee Carmona DBI Architects, Inc.