Susie Kleinman

28 Jun, 2018

Member Spotlight: Susie Kleinman

Anne Morris

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Member Spotlight  
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Read time: 2 minutes, 8 seconds

For this month’s veteran member spotlight, we spoke with Susie Kleinman, Director of Marketing and Communications at MBP. Find out why Susie stays engaged with SMPS and what drives her approach to our industry.

Quickfire

Name: Susie Kleinman

Company: MBP

Title/role: Director of Marketing and Communications

Alma Mater(s): Johns Hopkins University (MBA), Towson University (Bachelors)

Family/pets: Husband Robb, two kids – Abby, 10, and Aiden, 6, and a dog named Ruby

Favorite DC-area restaurant: Le Diplomate

Favorite DC tourist destination: Lincoln Monument

Favorite travel destination: Anywhere with a beach!

Favorite book – business and/or pleasure: Business = Good to Great, Pleasure = too many to name! However, my favorite book of all time is Goodnight Moon. I read it to both kids when they were babies every single night.

Food you always crave: Sushi

Favorite celebrity/brand to follow on social: Food52

Favorite app: Waze

Favorite movie: Breakfast Club and pretty much every single 80s movie

When I’m not at work you’ll find me: Hanging out with my family – and now that it’s summer, I’m hoping you’ll find me either at the pool, at a winery, or listening to live music!

Dream job: Living the dream – I work for a great company and have the best marketing team there is!

Let's Get To It...

What got you into the AEC industry?

When I was in college I majored in business administration/marketing and wanted to get a job as either a stock broker, or in sports or corporate marketing when I graduated, so I did three internships. One at a brokerage firm, one for the Baltimore Ravens, and one at an engineering firm. Guess I found the AEC industry the most exciting because I never left. ;)

When and why did you first join SMPS, and what keeps you coming back?

I became a member of SMPS in 2004. When I first joined the industry, SMPS was a saving grace. Really, when you major in marketing in college, it’s focused mostly on product marketing vs. professional services. Those in SMPS “get” what you are trying to accomplish and can help you along the way.

What advice do you have for our newer SMPS DC members about getting the most out of their membership?

Network and find great mentors. We are all in this together and go through similar successes and challenges working in this industry. It’s good to know you are not alone and can learn from those who have been around a while.

What part of the SMPS mission to Advocate, Educate, and Connect most resonates with you and why?

Educate. SMPS is a good gauge of where marketing is going in our industry. As marketing professionals, we are seeing so much change on a regular basis. Over the past decade, technology has drastically changed the way we do business, and marketing is no exception. Since I joined the industry (almost 18!) years ago, I’ve had to practically relearn my job. Content and digital marketing have essentially replaced traditional marketing methods, and you have to stay educated to keep up with the changes.

Best work-related advice you’ve ever gotten?

Work hard, stay positive, and be real. The rest will fall into place.