Kveater Member Spotlight

29 Jan, 2014

New Member Spotlight: Kyle Veater

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KyleVeater_HeadshotKyle Veater is with David M. Schwarz Architects, Inc., a design-oriented architecture firm that sees architecture as both a service and an art. Some of their projects include Rangers Ballpark in Arlington, TX, Disney Wide World of Sports in Lake Buena Vista, FL, Schermerhorn Symphony Center in Nashville, TN, and Cook Children’s Medical Center in Fort Worth, TX. He is a member of the PR/Communications Committee. We were delighted to hear how SMPS has already made a difference in his career.

How did you first learn of SMPS? What motivated you to join?

I first heard about SMPS from my boss, Katie Garrett. Being new to the industry, I welcomed the opportunity to work with AEC marketing veterans. I really wanted to get a sense of the roles the different members played at their respective firms. I’ve always believed the best way to understand someone/a group is to talk with them and learn from that interaction. The events and opportunities offered by SMPS seemed like a really great way to immerse myself in the business and meet some great people at the same time.

As a new member this year, how did you become involved so fast?

I wanted to make sure I made the most of my membership. I found an opening for a committee position on SMPS.com and was connected with Frankie Bailey. Frankie was more than welcoming and helped me start contributing to the organization right away! Helping coordinate the SMPS DC social media effort is a great way to keep up with all of the great things going on within the group.

What attracted you to a career in Marketing?

I’ve had a passion for marketing since I became a part of D.E.C.A. in high school. Ever since then I’ve enjoyed learning everything I could about the different aspects of marketing; being in a field which is constantly evolving is really something I enjoy. As I progressed through my education and various segments of the marketing profession, I found that I really enjoyed being able to interact with the different interested parties involved throughout the process. Being able to listen, understand, and facilitate communication from both sides is a rewarding and enjoyable way to make a living.

Tell us something we would be surprised to learn about you.

I am a jack of all trades, in a sense. I love being able to learn a new skill, even if only to a moderate level. Handy work, games, sports, random trivia (expert level); I really enjoy the feeling that comes along with understanding and be proficient at something.

What is the best tip you’ve been given for marketing?

Marketing is really just teaching someone about something they didn’t know before and making sure that they remember that lesson.

If you were not in this industry, what would be your “Dream Job”?

General Manager, Washington Nationals. Watch out, Rizzo.

What would you consider your greatest achievement?

Beating my grandfather at golf. That doesn’t sound like much, I realize, but you’ve never seen my granddad play golf.

Favorite quote:

“In theory there is no difference between theory and practice. In practice there is.” – Yogi Berra

Interview by: Shaylee Carmona SHW Group