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Ragsdale Natalie September 2020

01 Oct, 2020

New Member Spotlight: Natalie Ragsdale

Anne Morris

Member Spotlight  
Blog Types

Read time: 2 minutes, 7 seconds

Natalie Ragsdale is a Marketing Coordinator at HNTB Corporation and is celebrating her one year membership anniversary (September 25th)! We caught up with Natalie to find out how she got into the AEC industry and how SMPS has helped her early on in her career.


Name: Natalie Ragsdale

Company: HNTB Corporation

Title/role: Marketing Coordinator

Hometown & Current town: Manassas, VA and Alexandria, VA

Alma Mater(s): East Carolina University, College of Business

Favorite DC-area restaurant: Filomena Ristorante

Favorite DC tourist destination: US Botanic Garden or the Lincoln Memorial

Favorite travel destination: Hawaii

Food you always crave: Anything Italian!

Currently binging on Netflix: New Girl

When I’m not at work you’ll find me: Supporting local businesses down at the waterfront in Old Town Alexandria

Let’s Get To It…..

What inspired you to join SMPS and what are you hoping to get out of your membership?

I was inspired to join SMPS through my coworkers who were already members in my department. I joined to better understand/become more involved in the AEC industry. It’s also great that HNTB encourages this kind of professional development for its employees.

What has been the most valuable part of your membership so far?

The most valuable part of my membership has been the amount of resources and opportunities for learning within the industry and networking with other marketing and business development professionals in the industry.

What got you into the AEC industry and what keeps you here?

During a prior business intelligence internship at an architecture firm, I was heavily engaged with the marketing team which helped me gain an understanding of the culture and what to expect. It also helped me understand how business development and marketing interplay. The impact marketing has on the industry and the people I surround myself with are what keep me in the AEC industry. It’s also very rewarding.

What has been your favorite SMPS DC or SMPS event?

I attended the SMPS Winter Networking Lunch back in February and enjoyed networking and getting to know other professionals in the industry. This event has been my favorite so far, although I’m very much looking forward to the upcoming virtual Build Business: Pivot & Focus.

What part of the SMPS mission to Advocate, Educate, and Connect most resonates with you and why?

The Connect part of the SMPS mission resonates with me the most. As an entry-level professional, I find it meaningful to connect with others in the industry to learn about the different roles you can play from a marketing perspective in the AEC world. It’s also great to have connections that do similar work as me. Everyone I’ve met through SMPS has been pleasant and welcoming.

What’s the most valuable thing you’ve learned through SMPS (an event, speaker, or fellow member)?

I joined the SMPS Connect and Capture: Writing to Win Business Webinar which was extremely relevant to my day-to-day responsibilities. It emphasizes the prioritization of readers’ interests, concerns, and values, all while practicing concise writing for emails and cover letters. I learned new techniques in writing that I had not tried before. I also enjoyed the handouts which made the virtual learning session much more interactive.