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Jen Mc Govern

18 Dec, 2020

President's (b)Log - December 2020

Jen McGovern

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President's (b)Log  
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Read time: 2 minutes, 16 seconds

Hello, SMPS DC!

As I eat cookies drenched in icing following our first-ever Virtual Holiday Mixer, I’m thankful that I’m entrusted to lead such a fantastic chapter. Not only did we share cookies, conversation, and Kahoot trivia, but we also raised more than $600 for the Children’s Inn at NIH, an organization we have supported for a number of years. I guess, as marketers, we’re used to multitasking really effectively!

The holiday party was our last event for 2020—as we head into January, we are still planning to hold virtual SMPS events and will send out another survey in Q1 2021 to gauge our membership’s comfort and attitude towards potential in-person events. Please plan to join us for:

And now, I leave you with “The Deadline Before Christmas:”

Twas the deadline before Christmas, and all through the office,
Not a creature was stirring, not even a walrus—
What’s that? Someone stirring? Disturbing the air?
Of course, it’s a marketer—we’re always there!

The clients were nestled all snug in their beds,
While visions of new projects danced in their heads.
I looked at my calendar with a little doubt—
I just needed to get one last project out!

When out from the printer, there arose such a clatter,
I sprang from my desk chair to see what was the matter!
Away to the printer I flew like a flash—
To watch my dreams of leaving early turn into ash.

The lights on the panel were dancing with glee—
But no paper jam was I able to see.
I cursed and I shouted and I kicked that thing,
Yet the printer stayed quiet and just kept blinking.

“Of course,” I muttered, thinking quite quickly,
“Why couldn’t they accept email delivery?”
“I guess Kinko’s could be open,” I thought desperately,
Mentally running through plans A, B, and C.

When what to my wondering eyes did appear,
But a printer repairman—and a tiny reindeer?
“Any port in a storm!” I thought to myself.
“If they could fix this printer, I’d welcome an elf!”

A wink of his eye and a twist of his head
Soon gave me to know I had nothing to dread.
He spoke not a word, but went straight to his work,
And hit all the buttons; then turned with a jerk—

And laying his finger aside of his nose,
And giving a nod, up the chimney he rose!
“We have an office fireplace?” I wondered aloud.
But as the printer whirred back to life, I just turned around.

“The printer is working!” I danced out of my shoe.
It’s no surprise—Marketing always comes through!
More rapid than eagles, my projects, they came,
And I whistled and shouted and called them by name:

“On resumes, on project sheets, on covers and tabs!
On holiday cards, cover letter, last-minute ads!
To the local post office! The FedEx at the mall!
Now ship away, send away, deliver them all!”

The deadline was saved! The marketer could meet it!
Let’s send one last email so we, too, can beat it!
The marketer exclaimed, as she drove out of sight—
“Happy Christmas to all, and to all a good night!”

However or whatever you’re celebrating, I hope it’s wonderful!

Jen McGovern, CPSM
President, SMPS Washington DC