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06 May, 2010

SMPS DC Summer Reading List

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In order to continuously provide our members with additional resources, several experts from our May 5th CEO/Marketing Panel Program have weighed in on their favorite books as it pertains to all things marketing, business, communications etc. Pick one up today, get inspired, and let us know what you think. Book clubs forming soon --

Top picks from Mary Moore, Associate Partner, Syska Hennessy Group Inc.

  1. Monday Morning Mentoring by David Cottrell: eminently readable general rules for getting results and growing your leadership skills.
  2. Never Eat Alone by Keith Ferrazzi: all about networking; the importance of it and how to do it – it’s a classic.
  3. Smart Questions by Gerald Nadler and William Chandon: sometimes success is all about how to ask the right questions and how to create solutions collaboratively.
  4. PresentationZen by Garr Reynolds: he should be required reading for anyone and everyone who ever presents. Check out his blog too.
  5. Anything published by Seth Godin. Talk about a plugged-in mind, he is a thought leader. Permission Marketing, Tribes and Linchpin are all great books. Check out his blog too!

Must reads from Sylvia Montgomery, Partner, Hinge

  1. Blue Ocean Strategy by W.Chan Kim: How to create.Uncontested Market Space and make the competition irrelevant.
  2. The World is Flat by Thomas L. Friedman
  3. Groundswell by Charlene Li and Josh Bernoff: Winning in a World Transformed by Social Technologies

Top rated recommendations by Elaine Gray (20-year industry veteran)

  1. Good to Great by Jim Collins: an analysis of what business strategies and key attributes distinguish companies (and individuals)
  2. Five Steps to Professional Presence How to Project Confidence, Competence, and Credibility at Work by Susan Bixler and Lisa Scherrer Dugan: focuses on business development and communication skills inside and outside the office. This is one of the course books I was asked to use by the Colvin Institute University of Maryland for a Business Development Skills workshop they had asked me to teach.
  3. The Elements of Style by William Strunk, Jr and E. B. White: writing guide on composition, leads, grammar, etc; required reading in Johns Hopkins University Graduate Nonfiction Writing Program.
  4. On Writing Well by William Zinsser: a quick read focused on nonfiction writing styles; required reading in Johns Hopkins University Graduate Nonfiction Writing Program.

SMPS DC President-Elect, Alison Carney's list of great books

  1. It’s Your Ship, by Captain D. Michael Abrashoff: former commander USS Benfold shares his secrets of successful management; this is absolutely a favorite.
  2. Leadership from the Inside Out, by Kevin Cashman: gives practical tools to go to the essence of leadership: authentic self-expression that creates value
  3. First Break All the Rules, by Marcus Buckingham and Curt Coffman: measuring the strength of a workplace can be simplified to 12 questions; these questions measure the core elements needed to attract, focus and keep the most talented employees
  4. What the CEO Wants You to Know, by Ram Charan: helps bring business down to the fundamentals; readers can use to understand and help develop their business sense/business acumen.

Suggested reading from Gerard Heiber, LEED AP, President of SIGAL Construction Corporation

  1. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi
  2. Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
  3. Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success by Mike Schultz
  4. Mid-Course Correction by Ray C. Anderson