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Thursday, February 24th, 2022

A/E/C 101 - SMPS DC and SMPS MD Joint Virtual Event

Zoom meeting. Link to be sent prior to event.


10:00 am - 11:30 am



Domain 1: Marketing Research

Domain 2: Marketing Planning

After an overwhelmingly positive reception to his 2021 presentation, Jason Dittrich (Director of Business Development and Marketing, Mueller Associates, Inc.) is taking his show to Zoom, available to both SMPS DC and SMPS MD chapters. While especially relevant for newer members of the AEC community, this presentation will provide value to anyone who could use a refresher on some of the foundational topics of the industry. Q&A will follow the presentation so be sure to bring your questions!

What You'll Learn

The architecture, engineering, and construction (AEC) industry is complex and challenging to navigate and understand – especially for those marketers and business development professionals new to the industry. While you most likely did learn the basics of the AEC while earning a marketing, communications, business, or equivalent degree - actually, who does – you come across acronyms, descriptions of processes and partner relationships when reviewing RFPs, working on proposals, developing resumes, and coming up with winning strategies and topics unfamiliar to you. Design-build, CMAR, BIM, Revit, construction management, project management, SD, DD, CD, CA, feasibility studies, and master plans – what does this mean, and how does this impact my role?

A high-level overview of the AEC industry, this event will provide you with the macro-level background and perspective to understand the ins and outs of what we do as marketing and business development professionals in this industry. The next time you read an email, review an RFP, prepare a proposal, or overhear a conversation with acronyms like AEC, CMAR, DB, P3, CM, A/E, and many others, you will be able to leverage your knowledge to influence the decision-making process and lead your firm to success.

Additional Details
  • Registration Deadline: 2/22/2022
What It Costs
  • Board Member: $10
  • Member: $15
  • CPSM: $10
  • Student: $5
  • Non-Member: $25

Event Speakers

Jason Dittrich

Director of Business Development & Marketing


Jason Dittrich, Director of Business Development and Marketing at Mueller Associates, Inc., has more than 15 years of experience in the AEC industry. He has trained and mentored new marketing professionals to CFOs, firm executives, principals, and others. He will deliver a comprehensive overview of the basics of the AEC industry for marketing and business development professionals to help them conquer the inherent hurdles in understanding the complexities of the industry while recognizing and underscoring the significant role that we – as marketers – play in the development and improvement of the greater good of our communities.