The architecture, engineering, and construction (AEC) industry is complex and challenging to navigate and understand – especially for those marketers and business development professionals new to the industry. While you most likely did learn the basics of the AEC while earning a marketing, communications, business, or equivalent degree - actually, who does – you come across acronyms, descriptions of processes and partner relationships when reviewing RFPs, working on proposals, developing resumes, and coming up with winning strategies and topics unfamiliar to you. Design-build, CMAR, BIM, Revit, construction management, project management, SD, DD, CD, CA, feasibility studies, and master plans – what does this mean, and how does this impact my role?
A high-level overview of the AEC industry, this event will provide you with the macro-level background and perspective to understand the ins and outs of what we do as marketing and business development professionals in this industry. The next time you read an email, review an RFP, prepare a proposal, or overhear a conversation with acronyms like AEC, CMAR, DB, P3, CM, A/E, and many others, you will be able to leverage your knowledge to influence the decision-making process and lead your firm to success.