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Tuesday, September 24th, 2019

Bringing Back the Best of Build Business: How to Transform From a Good to Great Leader


1100 N. Glebe Road, Suite 1000, Arlington, VA 22201


8:30 am - 10:00 am



Domain 6: Management

Couldn’t attend Build Business this year? Don’t worry – we’ve got you covered! During this panel event, hear from industry leaders and 2019 Build Business attendees about their knowledge and experience in both management and leadership – proof that the best managers are also great leaders. And whether you’re managing a team or managing up, leadership is the key to success.

What You'll Learn

This program will explore key themes discussed in detail at Build Business, including how to:

  • lead with authenticity
  • establish executive presence
  • boost culture within a team
  • manage up
  • generate buy-in to implement new ideas

You’ll have the opportunity to mingle, ask questions, and discuss these topics with panelists in more detail.

What It Costs
  • Registration deadline: September 22
  • Walk-ins welcome? Yes ($65)
  • Max # of registrants: 45
  • Member: $40
  • Board Member: $30
  • CPSM: $30
  • Student: $15
  • Non-Member: $60
Additional Details
  • Agenda / timeframe: 8-8:30am registration, 8:30-10am panel event
  • AIA credits: N/A
  • CEU credits: 1.5
  • Closest Metro: Ballston-MU (Orange, Silver Lines)
  • Parking: Street parking or paid parking available in building
  • Dress Code: Business
  • Questions?: Lauren Kim | 703.942.5551 |

Event Speakers

Charren Shepherd

Division Marketing Director


Charren Shepherd is an insightful, strategic, and adaptable marketing professional recognized for developing and implementing successful sales and marketing initiatives, integrating fresh ideas with practical actions. Charren possesses 30 years of progressive experience leading and directing customized, tactical, and targeted sales, marketing, and communications efforts spanning for-profit and non-profit organizations, and private and public sectors — the last 20 years in the A/E/C industry. Charren is the Marketing Director in HNTB’s Mid-Atlantic Division which covers the Washington, DC metropolitan region (DC, Maryland and Virginia), Pennsylvania, Delaware, West Virginia, and the Carolinas. She received her BA in Economics from Spelman College and her MS in Marketing from The Johns Hopkins University Carey Business School.

Sylvia Montgomery CPSM

Business Development Manager


For the past 15 years, Sylvia Montgomery, CPSM has helped architecture, engineering, and construction firms elevate their expertise and position themselves in the marketplace. Her passion for client perception research provides a solid foundation for developing strategies that articulate differentiators, increase visibility, and drive growth. For nearly a decade, she led the A/E/C practice at a national branding and marketing firm where she collaborated with many of ENR’s Top Firms. After a short sabbatical, Sylvia joined one of those ENR Top Firms and is now with Timmons Group. Sylvia is a nationwide speaker and is the co-author of various marketing books.

Rebecca Starer CPSM

Marketing Services Manager


Rebecca Starer, CPSM, is a marketing manager at Gilbane Building Company. She works with leadership across Washington, DC, Virginia, Maryland, Pennsylvania, and North Carolina to develop and implement marketing and communication strategies that drive business growth. Additionally, she works directly with Gilbane’s director of diversity and community affairs to expand and promote the company’s outreach programs and diversity initiatives. A member of SMPS DC, Becca serves on the Education committee and was recognized with the Rising Star Award in 2016 and the New Heights Volunteer Service Award in 2017. Rebecca received her B.S. in Marketing and Management from the University of Maryland.