Tuesday, April 21st, 2015

Budget, Track, and Monitor Your Marketing Expenditures for the Best ROI


1776 Wilson Boulevard, Suite 250, Arlington, VA 22209


10:00 am - 12:00 pm



Domain 6: Management


All facets of business are important, from the inception of an opportunity through contract award. That’s why you need to be known for more than your sales goals. During our April webinar, Marketing Director Kate Pixley will share great tools to help drive profitability and offer ways you can get more involved with the overall business performance of your firm.

What You'll Learn

You’ll learn how to:

  • Become a trusted advisor by helping guide decision-making
  • Build agreement around tools that create team success
  • Tie opportunity costs to the big picture of profit
  • Lead a team with metrics that inspire accountability
  • Look for opportunities to influence change within your firm
Additional Details

This is a webinar offered by SMPS Headquarters that has been purchased and provided free for members by SMPS DC. You must attend in person to participate in the webinar. The 90-minute session will be followed by 30 minutes of moderated group discussion.

Questions? Contact Laura Ewan at lewan@mgac.com / 202.942.4472

Closest Metro: Clarendon Metro (Orange/Silver Line)

Credits: 1.5 CEU

Parking: Deck parking available in the area

What It Costs
  • Member: $0
  • Non-Member: $30
  • Board Member: $0
  • CPSM: $0