Thursday, April 9th, 2015

Design-Build a Powerful Content Marketing Program for Your A/E/C Firm

Herman Miller

600 14th Street NW, Suite 700, Washington, DC 20005

Location

9:00 am - 10:30 am

Time

Education

Domain 5: Promotional Activity

Ask any A/E/C leader the best way to differentiate their firm from their competitors and you’ll likely hear “thought leadership” as a top answer. But the steps to accomplishing it are not always clear. Content marketing is one of the most powerful ways to bolster your firm’s profile to attract and engage prospects before the RFP comes out. And it can also be a driving force in establishing credibility and building thought leadership as well. It’s the key to establishing long-term relationships with prospects and existing clients by delivering valuable information and insight that educates, informs and ultimately positions your firm as subject-matter experts. While content marketing is growing in popularity, the methodology to design, build and, ultimately, operate an effective content marketing program can seem like a challenging task. So how, exactly, do you make content marketing work for your A/E/C firm? Discover from Tim Asimos, CPSM, Vice President and Director Digital Innovation at circle S studio, the anatomy of effective content marketing, and learn step-by-step best practices and the strategic approach for building a powerful content marketing program for your firm.

What You'll Learn

Attendees will learn about:

  • Building thought leadership using content marketing
  • Developing and refining a content marketing strategy
  • Fundamental tactics for creating magnetic and engaging content
  • Types of content to use and how to make it relevant to your audience
  • Creating a thought-leadership blog that keeps visitors coming
  • Using content to convert website visitors and nurture them as leads
  • Basic components of a content marketing program and how to manage it


You’ll also learn how to:

  • Obtain buy-in from firm principals and leadership
  • Engage the technical staff in my firm to become content creators
  • Develop a content marketing roadmap
  • Break through the noise with meaningful content that engages
  • Make your content marketing and social media work together
  • Promote your content and expand beyond your client list
  • Track the impact and effectiveness of your content marketing program
Additional Details

Target Audience

This presentation will speak to all levels within A/E/C firms, from entry-level marketers to marketing directors, business developers and principals.


Parking: Street and public parking in area


Closest Metro: McPherson Square (Orange/Blue/Silver); Metro Center (Red/Orange/Blue/Silver)


Credits: 1.5, CEU


Questions? Rebecca Starer, Gilbane Building, Company, 703-312-7276

What It Costs
  • Member: $40.00
  • Non-Member: $60.00
  • Board Member: $20.00
  • CPSM: $30.00
  • Student: $15.00

Event Speakers

Tim Asimos CPSM

Vice President and Director of Digital Innovation

Background

Tim Asimos is Vice President and Director of Digital Innovation at circle S studio, a strategic marketing and design agency focused on helping A/E/C firms grow in today’s increasingly chaotic digital landscape. He leads the online marketing team to develop innovative strategies in web development, content marketing and online lead generation. His unique approach is based on more than a decade of experience in corporate A/E/C and B2B marketing—placing him in the same seat as many of circle S studio’s clients. Tim is a syndicated blogger and frequent speaker on the topics of online marketing, lead generation, and content marketing. An SMPS Member and Certified Professional Certified Marketer (CPSM), his expertise has been featured in numerous A/E/C industry publications, webinars and conferences. He’s also a member of the American Marketing Association and is currently President-Elect for the Richmond chapter. He holds a B.S. in Communication Studies and an M.B.A. from Liberty University.