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Wednesday, February 3rd, 2021

Effective Virtual Business Development & Communications: The Master Class for Principal Level Engagement

Zoom meeting. Link to be sent prior to event.


11:30 am - 1:00 pm


Domain 3: Client and Business Development

This program will focus on better communication in a virtual environment: how we speak, move, listen, document, and demonstrate. The virtual environment offers both liabilities and advantages to individuals and teams; those who embrace new ways of communicating will be the most effective. Across contexts, participants will learn how to use their voice, body, and presence to lead communication; we will learn—and practice—skills that will positively impact any type of communication, including short-list interviews. Our speaker, Meg Winch, President of Communication Resources Northwest, will share lessons learned from high-profile interviews, training processes, and facilitated events from across the globe to help participants understand how they can take advantage of technology to be better communicators. She will also share a series of ‘hacks’ to make virtual communication more effective for any type event and any skill level of speaker. Finally, we’ll review best practices for virtual interviews that will help your teams prepare differently – and more effectively – and that you can use in your next short-list interview to showcase your team’s differentiation and engage with your selectors.

What You'll Learn

What You'll Learn

By the end of this session, participants will know or be able to do the following:

  • Communicate effectively as a speaker or a participant in a virtual meeting, conversation, or presentation.
  • Use technology effectively to support messaging and audience engagement.
  • Incorporate interactive techniques to augment messaging and build connection.
  • Look and act like an integrated team in preparation and delivery of winning short-list interviews

Join us at 11:30am ET to network with SMPS members from the Twin Cities, Seattle, and San Diego Chapters before the program.

What It Costs

What It Costs

This is a joint event with SMPS Twin Cities, Seattle, and San Diego. Due to this, we will not be offering discounted rates for this event. However, proceeds from this event will be donated to the Girl Scouts of Nation’s Capital.

  • Member: $30
  • Board Member: $30
  • CPSM: $30
  • Student: $30
  • Non-Member: $45
Additional Details

Additional Details

  • Agenda / timeframe: 11:3am ET- 2:00pm ET registration/early networking, 12:00-1:30pm ET program
  • CEU credits: 1.5
  • Questions? Contact Amanda Cole | 407.227.2779 |

Event Speakers

Meg Winch

President, Communication Resources Northwest


Meg specializes in the facilitation and training of communication and organizational skills, working with project team members to enhance the communication behaviors critical to their jobs. She is a trained facilitator of formal partnering and public involvement processes. She regularly works with teams to develop presentations, manage messages, and develop communication strategies and agreements. Meg also works with both public and private sector clients to develop comprehensive programs of both qualitative and quantitative research. Meg holds BA degrees in Communication and German from the University of Washington and an MS in Communication and Group Dynamics from Purdue University.