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Book Club Smaller

Tuesday, May 19th, 2020

Guru Guidance Book Review: This is Marketing by Seth Godin

Zoom Virtual Meeting! Link to be sent out prior to event.


12:00 pm - 1:00 pm

Signature Series

Career Advancement

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.

What You'll Learn

During the group book review, we will discuss key themes, pose questions to each other, and have a group discussion around:

  • How to build trust and permission with your target market.
  • The art of positioning - deciding not only who it's for, but who it's not for.
  • Why the best way to achieve your marketing goals is to help others become who they want to be.
  • Why the old approaches to advertising and branding no longer work.
  • The surprising role of tension in any decision to buy (or not).
  • How marketing is at its core about the stories we tell ourselves about our social status.

What It Costs

This event is free. The registration deadline is May 12, 2020.

Additional Details
  • Agenda / timeframe: 12:00pm to 1:00pm – roundtable discussion
  • CEU credits: 1.00
  • Questions contact: Amy Cuddy, CPSM, 202.628.1033,