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Tuesday, January 18th, 2022

Guru Guidance Mentorship Program Kickoff

Zoom meeting. Information to be sent prior to event.


4:00 pm - 5:30 pm

Signature Series

Career Advancement

Whether you have the skills to teach or gaps in your knowledge, there is something in the program for everyone. Professionals at all stages of their career can benefit from the program – either as a mentee or mentor. Apply by December 13, 2021!

Guru Guidance 2022 combines career advancement, networking, and personal development while preparing you for the next step in your career. The all-new SMPS DC Guru Guidance Program focuses on our members’ personal growth and professional development. Revamped this year to provide guided career advancement learning opportunities, the six-part series pairs members to learn from and with each other and prepares them for the next steps in their career by following SMPS’s Domains of Practice.

Please complete the applications below by December 13, 2021!

Mentee Application

Mentor Application


MENTEE: SMPS members who are currently in positions at firms in the A/E/C industry will be paired with a mentor.

MENTORS: Mentors must be mid- to senior-level marketing or business development professionals with experience at A/E/C industry firms and members of SMPS.

All prospective participants must complete an application that the committee will use to match mentor/mentee pairs based upon their background and career tracks. Following the matching process, applicants will receive notification of acceptance into the program and who their mentor/mentee is no later than Monday, December 13th.

All accepted participants are invited to join the virtual kickoff session scheduled for Tuesday, January 18th, 4:00-5:30 pm. The guru guidance program is intended to be mutually beneficial for both the mentor and mentee. It exposes participants to fresh perspectives, ideas, and approaches as well as the opportunity to reflect on their own goals and practices.

For the Mentee

  • Exposes the mentee to the six SMPS-defined Domains of Practice. The Domains of Practice provide professional service marketers a well-rounded, broad knowledge base for their careers.
  • Encourages the mentee to take better control of their career
  • Educates the mentee on how to accept feedback in important areas, such as communications, technical abilities, change management, and leadership skills
  • Provides an important networking contact for the mentee
  • Helps with clarifying career goals and course of action
  • All Guru Guidance participants must be SMPS members.
  • All Guru Guidance participants must plan to attend all six sessions.

For the Mentor

  • Allows the mentor to give back to both SMPS and the mentee
  • Recognizes them as a subject matter expert and leader
  • Teaches the mentor about other areas of the industry
  • Helps re-energize the mentor's career
  • Develops their personal leadership and coaching styles

Requirements for Guru Guidance

To ensure that mentors and mentees get the most out of their Guru Guidance experience, mentees must meet the minimum requirements below to graduate from Guru Guidance at the end of the 2021-22 Program Year. Each meeting will focus on one or two aspects of marketing professional services drawn from SMPS’s six Domains of Practice. These include:

  • Domain 1: Marketing Research
  • Domain 2: Marketing Planning
  • Domain 3: Client and Business Development
  • Domain 4: Proposals
  • Domain 5: Promotional Activity
  • Domain 6: Management
What It Costs

Registration/Application Deadline: December 13, 2021

Max Number of Registrants: 30 Pairs

  • Mentee: $50
  • Mentor: $0
Additional Details

Agenda / timeframe: 4:00 PM – Introductions; 4:30-5:30 PM -Organized virtual breakout sessions. Tentative schedule of sessions (subject to modifications):

  • Guru Guidance Domains 1&2 - February 15, 4:00-5:30pm
  • Guru Guidance Domain 3 - March 15, 4:00-5:30pm
  • Guru Guidance Domains 4&5 - April 19, 4:00-5:30pm
  • Guru Guidance Domain 6 - May 17, 4:00-5:30pm
  • Guru Guidance EOY Party - June 21, 4:00-5:30pm

Questions? Contact Falynn Schmidt, 202.748.7175,