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Tuesday, December 10th, 2019

How A/E/C Winners Embrace Business Development


1220 North Fillmore Street, Suite 360, Arlington, VA 22201


1:45 pm - 3:30 pm

Featured Sponsor

Domain 2: Marketing Planning

Domain 3: Client and Business Development


“Everyone's a marketer,” or so the adage goes. But is that really true in your firm—or even the most important aspect? Learn how embracing a firmwide business development culture empowers employees to contribute to their firm’s BD success! Our December webinar will serve as a call-to-action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared, as well as tips on matching every member of your team with their BD skillset.

What You'll Learn

During this program, attendees will:

  • Recognize industry and client trends driving the need for a firmwide BD culture
  • Audit their practices to determine how their business development culture currently stacks up at their firm
  • Prepare actionable steps to elevate the BD skills of employees within their firms through training and education
  • Identify the potential gaps within their firms that are preventing implementation of a firmwide business development culture
What It Costs
  • Registration deadline: Monday, December 9th
  • Walk-ins welcome? No
  • Max # of registrants: 20
  • Member cost: Free
  • Non-member cost: $15
Additional Details
  • SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
  • Closest metro: Clarendon Metro (Orange, Silver)
  • Parking: Street and Garage Parking in area
  • Questions contact: Robyne Hamilton, 703-243-6301, rhamilton@smwllc.com