Wednesday, November 12th, 2014

How to Use LinkedIn to Empower Your Marketing and Business Development

Gensler

2020 K Street NW, Washington, DC 20006

Location

9:00 am - 11:00 am

Time

Education

With over 300 million members, LinkedIn is the premier social media platform for professionals, and its popularity is on the rise. For professional services firms, LinkedIn is an essential platform for raising visibility and engaging target audiences in your marketplace. Recent research has shown that LinkedIn is not only the most popular and effective social network, but is also the most commonly used social platform for buyers to check out professional services providers. But just signing up for an account isn’t enough. You’ve got to stand out from the crowd, sharing a thoughtfully differentiated brand with clients, prospects, and influencers in your industry. In this presentation, Hinge Marketing Senior Partner Sylvia Montgomery, CPSM, will discuss the impact of LinkedIn on your firm’s marketing, business development, and growth.

What It Costs

Event Fees

  • Board Member: $20.00
  • CPSM: $30.00
  • Member: $40.00
  • Non-Member: $50.00
  • Student: $15.00
What You'll Learn

​What you’ll walk away with:

  • Knowledge of what makes an effective LinkedIn profile.
  • An understanding of how LinkedIn can drive website traffic, increase your brand awareness, and generate qualified leads.
  • Overall awareness of LinkedIn’s newest features and capabilities.
  • An introduction to the components of a successful LinkedIn strategy.
  • How to overcome typical hurdles to achieve leadership buy-in.
Additional Details

Additional Information

Questions? Contact Laura Ewan at lewan@RTKL.com / 202.912.8116

Credits: 1.5 CEU

Metro: Farragut North and West (Red, Blue, Orange lines)

Parking: Street and public parking