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Tuesday, July 10th, 2018

Let's Get Digital - Integrating Digital Content Into Your Marketing Strategy

CallisonRTKL

2101 L Street NW, Washington, DC 20037

Location

8:00 am - 10:00 am

Time

Education

Domain 5: Promotional Activity

Digital marketing is pervasive in nearly every other industry, and is finally ready to take center stage within your A/E/C firm’s overall marketing strategy. Josh Miles will discuss best practices for putting together a digital marketing strategy and what content you should consider integrating as well as paid digital advertising opportunities, podcasting, and video opportunities. Several case studies will be presented by members of the chapter.

What You'll Learn
  • How to create your digital marketing strategy
  • Learn what content you should integrate
  • An introduction to paid digital advertising
  • An overview of how and why to start a podcast
  • Why YouTube should become an essential piece of your video strategy
  • Discuss case studies of member firms that are excelling at digital marketing
What It Costs

Registration deadline: Friday, July 6; please, no walk-ins


Capacity: 40

  • Member: $45.00
  • Board Member: $35.00
  • CPSM: $35.00
  • Student: $40.00
  • Non-Member: $65.00
Additional Details

Agenda:

  • Upon arrival, check in with the lobby security desk
  • 8-8:30 registration
  • 8:30-10 program


CEUs: 1.5


Closest metro: Foggy Bottom (Blue, Silver, Orange); five blocks from Farragut North (Red)


Parking: Limited street parking; parking garages in the area


Questions: Amanda Cole | 240.818.4116 | acole@maccaferri-usa.com

Event Speakers

Josh Miles

Vice President of Marketing

Background

Josh Miles is a caffeine and Twitter addict and vice president of marketing for SMPS. Josh previously co-founded MilesHerndon, an Indianapolis-based branding firm specializing in brand strategy, corporate identity, website, and user interface design. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies. Josh is also involved in several other start-up tech companies based in Indianapolis. Josh’s unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs. Josh is the author of Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm. Josh Miles speaks from coast to coast on branding, digital marketing, and social media. Josh was honored as one of the Indianapolis Business Journal's 40 Under 40, and was also named 40 Under 40 by Delta Sigma Phi.