IMAGE FOR Leveling Up

Wednesday, March 4th, 2020

Leveling Up Your Personal Brand, Part I


1560 Wilson Boulevard, Suite 200, Arlington, VA 22209


4:00 pm - 5:30 pm

Signature Series

Career Advancement

Senior Marketers Round Table

Building a recognizable brand opens doors. A brand is anything –a symbol, design, name, sound, reputation, emotion or tone-that separates one thing from another. Branding a business is common, but personal-level branding is becoming just as important. One way to set yourself apart is to author articles as well as books. At this roundtable, you will learn how to get an article published, self-publish a manuscript, start a website, blog or Twitter account as well as being asked to be an industry expert for a local business publication. Bring your ideas, and we will workshop them together in the group to get you started on the right path.

What It Costs
  • Board Member: $15
  • Member: $20
  • CPSM: $15
  • Non-Member: $30
Additional Details
  • Agenda/timeframe: Handouts will be provided to all attendees
  • Closest metro: Rosslyn Metro, Orange and Silver Lines
  • Parking: Metered street parking nearby and several garages
  • Questions contact: Elizabeth Tuico;; 202.445.016

Event Speakers

Elizabeth Tuico

Principal, Rebel Road Creative


Elizabeth Tuico is a veteran AEC marketing professional and movement motivator dedicated to yoga and Pilates. Under the creative umbrella of Rebel Road Creative, Elizabeth explores a variety of marketing, writing and teaching opportunities. For more than 25 years, Elizabeth has worked with architects, engineers and general contractors providing marketing, communications and business development services. Her past employers include SmithGroup and Clark Construction. In 2011, she began leading fitness classes, and trained with several renowned yoga masters. She also holds several certifications from Peak Pilates.

Dayle Wine

Director of Business Development



WSP's Director of Business Development Dayle Wine has been fortunate to work for the top 10 architecture, engineering, and construction firms for the last 20 years. Dayle is known as an outstanding team player and an excellent communicator who brings a strong work ethic to every work situation. She strives to be seen as a catalyst for growth in her organization. Dayle remains committed to personal and professional development so her firm can continue to leverage her passion and commitment.