Tuesday, April 9th, 2019

#LikeABoss Leadership Development Series

Ayers Saint Gross

1100 First Street NE, Suite 800, Washington, DC 20002


April 9th - May 14th


Domain 1: Marketing Research

Domain 2: Marketing Planning

Domain 3: Client and Business Development

Domain 4: Proposals

Domain 5: Promotional Activity

Domain 6: Management

Career Advancement

This exciting series is designed to enhance leadership, critical thinking, and communication skills among marketing and business development professionals in beginning or mid-manager roles. Participants will learn how to identify and adapt their own personal leadership style, flex their communication muscle, build and preserve strategic business relationships, and create a call-to-action plan to implement what you’ve learned.

What You'll Learn

Who Should Attend? This program is designed to serve professionals with 5 to 10 years of industry experience who are new to leadership and management roles within their firm. Our sessions will explore critical challenges faced by emerging leaders and will incorporate educational resources such as assessment tools, relevant articles, and exercises that participants can bring back to their teams and firms.

Session Descriptions:
Seasoned AEC leaders and executive coaches will lead hands-on exercises and discussions designed to encourage self-reflection and critical thinking in an open, dynamic atmosphere. Each session in the series will build upon the last resulting in a complete assessment of the leadership development journey (including the predictive index assessment).

  • Kickoff (4/9): Get to Know the Cohort and Set Expectations for the Series
  • Session 1 (4/16): Leadership Styles, Joanna Hoffschneider, ALEP, Resolute Consulting
  • Session 2 (4/23): Building Your Intentional Network, Elizabeth Tuico, Principal, Rebel Road Creative
  • Session 3 (5/7): Communications Styles, Ashley Campbell, Vice President, HITT Contracting
  • Session 4 (5/14): Action Planning, Amy Cuddy, CPSM, Ayers Saint Gross

Have questions or want to know more about the program? Reach out to Abby Harrington at 571-213-2369 or

What It Costs
  • $195 early bird on or before March 22
  • $245 after March 22
  • Registration deadline: 4/2
  • Walk-ins welcome? No
  • Max # of registrants:12

The registration fee includes a kick-off session and four two-hour sessions conducted in an intimate and collaborative learning environment.

Additional Details
  • Agenda: 4pm-6pm on Tuesdays
  • CEU Credits: 8
  • Closest Metro: Red Line – Union Station or NoMA
  • Parking: PMI parking garage in the building - entrance is on L Street
  • Questions?: Abby Harrington, 571-213-2369,

Event Speakers

Joanna Hoffschneider



Joanna Hoffschneider, ALEP, founded Resolute Consulting to combine her first career in teaching and training with her second in marketing and business development. Joanna has always enjoyed bringing order and focus to the business world around her, providing the space for people to leverage their strengths and expertise. A previous winner of SMPS DC's Golden Tuba Award, Joanna has a reputation for incisive analysis and respectful candor. She is known for her ability to hear the signal through the noise, pulling out relevant and impactful threads from the wealth of information provided by stakeholders. These skills benefit both individuals and organizations, applied at different scales. Organizational engagements are roughly divided into retainer-based engagements, providing strategic support and focus for organizational leadership, and special projects, addressing a specific identified need. Individual engagements include one-to-one coaching, customized for the individual but always specific and forward-facing, and group coaching, addressing themes through custom curricula.

Elizabeth Tuico

Principal, Rebel Road Creative


Elizabeth Tuico is a veteran AEC marketing professional and movement motivator dedicated to yoga and Pilates. Under the creative umbrella of Rebel Road Creative, Elizabeth explores a variety of marketing, writing and teaching opportunities. For more than 25 years, Elizabeth has worked with architects, engineers and general contractors providing marketing, communications and business development services. Her past employers include SmithGroup and Clark Construction. In 2011, she began leading fitness classes, and trained with several renowned yoga masters. She also holds several certifications from Peak Pilates.

Amy Cuddy CPSM

Senior Associate, Marketing and Business Development


Amy P. Cuddy, CPSM, is a Senior Associate and Director of Marketing Operations at Ayers Saint Gross, an employee-owned architecture and planning design firm focused on higher education. She is an active member of SMPS serving since 2009. Amy has shared her expertise by speaking at SMPS Build Business and Deltek Insight conferences. She has written for the Zweig Letter and Marketer on various marketing and business development topics. Amy holds a Bachelor of Science degree in digital communications from Lebanon Valley College and earned her CPSM certification in 2013. She recently served as the Director of Career Advancement and continues to support the CPSM certification program.

Ashley Campbell

Vice President, Marketing and Corporate Communications


Ashley Campbell’s 14-year career has encompassed sales, business development, strategic marketing, brand management, proposal development and corporate communications for national construction firms. As Vice President of Marketing & Corporate Communications at HITT, she provides senior leadership for the national marketing team and oversees corporate communications and brand management. Ashley is a member of the firm’s Enterprise Governance Committee and leads multiple corporate task forces to deliver company-wide initiatives. She has a passion for strategy, creativity, branding, and communication. Ashley is a member of the editorial board for Associated Builders and Contractors (ABC) Services Corps, which serves as the publisher of Construction Executive magazine, as well as a member of the Board of Directors for Associated Builders and Contractors VA Chapter. She is a long-time member of SMPS and has served on the Board of Directors for the DC chapter since 2015 in roles including Director of Education and Secretary.