Tuesday, November 10th, 2015

Marketing Coordinator Boot Camp: Session 2 – ABCs of AECs

Kimley-Horn and Associates Inc.

11400 Commerce Park Drive Suite 400, Reston, VA 20191


3:00 am - 5:00 am



Session 2: ABCs of AEC This program will provide attendees with a high level overview of the architecture, engineering and construction industry. A panel of technical professionals turned marketers will share what you need to know about AEC to have context in your position with your firm

What You'll Learn

In this session the panel will offer:

  • Overview of the building design and construction life cycle
  • Introduction to architectural design
  • Overview of engineering
  • Basics of building construction
  • Hot topics and terms to know
  • Challenges and obstacles our firms face
  • Lessons learned in bridging the gap between marketing and technical teammates

Debbie Chen, LEED AP, APMP CF - Proposal Development Director, Louis Berger

Karen Cotton, EIT, LEED AP - Pursuits Manager, HITT Contracting

Matthew Daw, PE, LEED AP - Principal, Keast & Hood

Additional Details


  • Metro: Whiele - Reston East (building located at the metro!)
  • Parking: Garage parking available and receptionist will validate
  • Credits: 1.5 CEUs
  • Questions: Ashley Campbell | acampbell@hitt-gc.com | 703-846-9817


  • Member: $40
  • Non-Member: $60
  • Board Member: $30
  • CPSM: $30
  • Student: $15


Session 3: Effective Project Management - Proposals and Beyond! (January 13) We are all project managers, even if we don't manage design and construction projects! Essential to the success of every marketer is the ability to effectively manage projects, including proposals, advertising campaigns, blogs, newsletters, white papers, social media, websites and graphics. Join us for an interactive discussion with a panel of seasoned presenters and learn more about project management techniques, best practices, resources and lessons learned.

Session 4: The Power of Building Your Network (February 10) As a new marketer, it's important to understand the power of a strong network, and the benefits it can create for both your career and your firm. This program will introduce the basics of networking - why we should network, where to go to meet the right people, and how to effectively build and leverage relationships. Attendees will hear from seasoned, successful business developers who have leveraged their networks to build their personal brand and create value for their firm.