Smart Event Pic

Tuesday, February 19th, 2019

Measuring the Value of Business Development and Marketing

LandDesign

200 South Peyton Street, Alexandria, VA 22314

Location

4:30 pm - 6:30 pm

Time
Signature Series
Featured Sponsor

Domain 1: Marketing Research

Domain 2: Marketing Planning

Domain 3: Client and Business Development

Special Event

Senior Marketers Round Table

Larry LeMaster, LandDesign's Chief Operating Officer, will demonstrate the importance of business development and marketing in tracking opportunities for future decision-making in both firm operations and growth. Join us as he presents on the lifecycle of leads to revenue! Attendees will learn business development and marketing's vital role in tracking opportunities and the percentage of probability that lead to potential revenue growth. This round table discussion will include CRM tools used to track opportunities, how to measure outcomes, and ways in which business development and marketing teams can impact the overall sales process.

What It Costs
  • Registration deadline: February 15
  • Walk-ins welcome? Yes
  • Max # of registrants: 25
  • Member: $20.00
  • Board Member: $20.00
  • CPSM: $20.00
  • Non-Member: $25.00
What You'll Learn

Attendees will learn business development and marketing's vital role in tracking opportunities and the percentage of probability that lead to potential revenue growth. The round table discussion will include CRM tools used to track opportunities, how to measure outcomes, and ways in which business development and marketing teams can impact the sales process. SMPS Members are encouraged to bring principal leadership from their firms.

Additional Details
  • Agenda: Program 4:30pm – 5:30pm | Networking 5:30pm – 6:30pm
  • Closest Metro: King Street Metro (Blue and Yellow Lines)
  • Parking: Metered street parking
  • Questions?: Deborah Miller | 321.217.5273 | dmiller@landdesign.com