Email Marketing

Tuesday, December 15th, 2015

National Webinar: 25 Best Practices, Tips, and Tweaks to Supercharge Your Firm's Email Efforts

MGAC

730 11th Street NW, Washington, DC 20001

Location

1:30 pm - 3:30 pm

Time

Webinar

Email marketing remains a powerful, cost-effective, yet highly underutilized marketing channel for engaging prospects and clients. But the key to success lies in the proper approach and execution. And while most A/E/C firms are using email marketing, many aren't seeing the results they'd like and could use a boost.

Does your firm suffer from low open and click-through rates for your email blasts? Do you receive a high number of unsubscribes with every email you send out, even emails sent specifically to clients? Or does your firm not even rely on email as a primary channel of communication?

This webinar is designed to help marketers understand how email marketing has evolved, why it should play a central role in their marketing communications strategy, and what's needed to transform email marketing to become more engaging and effective. Attendees will walk away with practical tips, ideas, and best practices they can apply to their firm's email marketing right away!

What You'll Learn

During this webinar, attendees will learn:

  • The latest research and stats on email marketing
  • Common email marketing pitfalls to avoid
  • How to optimize email marketing for mobile devices
  • Best practices covering everything from email design, copywriting, content, and deliverability
  • Ways to boost critical email marketing KPIs
  • How to grow subscribers who actually want to hear from your firm
About the Instructor

Tim Asimos, CPSM, is vice president and director of digital innovation at circle S studio, a strategic marketing and digital design agency focused on helping A/E/C firms grow in today's increasingly chaotic digital landscape. Asimos leads the online marketing team to develop innovative strategies in web development, content marketing, and lead generation. His unique approach is based on more than a decade of prior experience in B2B and A/E/C marketing. He's a syndicated blogger and frequent speaker on the topics of online marketing, lead generation, and content marketing. His A/E/C industry expertise has been featured in numerous publications, webinars, programs, and conferences.

Additional Details

Event & Registration Info

EVENT INFORMATION

  • Nearest Metro: Metro Center
  • Parking: Public Garages at City Center, Marriott, Hyatt
  • CEUs: 1.5
  • Questions: Laura Ewan | lewan@mgac.com | 202.942.4472


REGISTRATION FEES

  • Member: $20
  • Board Member: $20
  • CPSM: $20