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Tuesday, April 19th, 2016

National Webinar – Architectural Photography Best Practices


201 N Union St # 500, Alexandria, VA 22314


10:00 am - 11:30 am




Is your photography telling the story or missing the point? A highly visual presentation about storytelling and project photography.Architectural Photography Best Practices will introduce effective ways to keep both designers and marketers happy with the firm’s project photography. Participants will learn how to build a complete picture of a project, from documenting the aesthetic and technical details to articulating the social perspectives. Through a step-by-step illustration of the process, we’ll demystify the planning and execution of a successful photography shoot. Our presenter will reveal examples and share valuable tips and tricks to help capture photos that are beautiful, connect with your audience, and appeal to editors. While examining how the style of architectural photography is continually changing, you’ll be challenged to stay ahead of the curve by shifting some of the focus from the building to the people who experience it.

About the Instructor

Anna Maria Marich, Director of Visual Communications, Perkins+Will

Anna Marich is an expert in employing the power of photography to capture a story and connect architecture with the larger community. As director of visual communications for The Freelon Group, Marich was a key contributor to the firm’s brand for over 12 years. In 2015, following the merger with global design firm Perkins+Will, Anna joined their corporate marketing team. Her passion for architecture and design are reflected in this highly visual presentation about storytelling and project photography.

What You'll Learn

Learning Objectives

  • Skills to ensure your project photography satisfies the needs of the design and marketing teams.
  • Best practices to capture photographs that tell the stories of your project
  • What it takes to capture photos that connect with your audience and appeal to editors.
  • Effective ways to plan and execute a photography shoot successfully.
  • Techniques to stay ahead of the curve: shift some of the focus from the building to the people who experience your project.
Additional Details

Event Details

  • Metro: King Street (Blue, Yellow)
  • Parking: Street parking and nearby garages
  • CEUs: 1.5 (Domains 2, 4, 5, 6)
  • Questions?: Ashley Campbell | | 703.846.9817
What It Costs

Registration Costs

  • Members: $20
  • Non-Members: $30
  • Board Member: $10
  • CPSM: $10
  • Student: $5