Computer And Notes

Tuesday, March 15th, 2016

National Webinar – Driving Conversions through Content Marketing and Social Media

HITT Contracting

2900 Fairview Park Drive, Falls Church, VA 22042


10:00 am - 11:30 am




For marketers, it’s crucial to generate leads and drive conversion when it comes to building business for your firm. A great way to help build business is to develop a content marketing and social media strategy that focuses on custom content—delivering the right message to the right audience at the right time. However, many marketers haven’t found a way to make content marketing and social media a profitable channel because they don’t know how to grow their traffic or convert visitors into customers. If you’re new to content marketing or your content strategy has been returning less-than-stellar results lately, join marketing veteran Jason Abrahams as he explores tactics that, if implemented correctly, will persuade your customers to make that final click.

About the Presenter:

Jason Abrahams is VP of Marketing for Root3 Growth Marketing, a Chicago-based agency developing long-term success strategies for high-growth businesses. Acting as an outsourced CMO for his clients, Abrahams develops and executes brand strategies for clients across the country. He oversees a internal and external teams focused on implementing digital and traditional marketing tactics to drive customer base growth, digital conversions, and overall brand development. Jason holds a bachelor’s degree from University of Miami (FL), an MBA from DePaul University Kellstadt School of Business, and is an instructor at the Digital Professional Institute.

What You'll Learn

Topics Covered During this Webinar

  • Creating a content marketing strategy that ensures your overall conversion objectives are aligned with the content being created
  • Building and executing a multichannel content distribution strategy that reaches, engages, and nurtures your audience while leading them down the path toward conversion
  • Tracking and measuring content marketing ROI and understanding its impact on your firm’s business.
What It Costs

Registration Costs

  • Member: $20
  • Non-Member: $30
  • Board Member: $10
  • CPSM: $10
  • Student: $10
Additional Details

Event Details

  • Closest Metro: Dunn Loring
  • Parking: Surface Parking On Site (Free)
  • CEUs: 1.5
  • Questions: Karen Cotton | | 703.846.9062