Computer And Notes

Tuesday, February 16th, 2016

National Webinar – Marketing Your Firm on a Limited Budget

McKissack & McKissack

901 K Street NW, Washington, DC 20001


9:00 am - 10:30 am




Join SMPS DC at McKissack & McKissack’s office for a group viewing of this month’s national webinar “Marketing Your Firm on a Limited Budget.” As a marketer within an A/E/C firm, you understand how budgets are constantly scrutinized. Being sure to keep overhead low helps improve your firm’s bottom line, but makes proactive marketing quite a challenge. High-dollar marketing investments are frowned upon and often aren’t even realistic.

About the Speaker:

Chris Denby heads up Markitecture, where he helps large and small companies to define clear, effective marketing strategies and deliver powerful executions. Prior to founding Markitecture, he worked with well-known clients such as General Electric, TRC Solutions, Washington Gas, NAHB, and many others to create successful B2B, B2G and B2C communications. Denby holds a bachelor’s degree in architecture and an MBA from Virginia Tech and is an SMPS member.

What You'll Learn

Learning Objectives

When is advertising worthwhile? How can you increase web traffic without paying for each click? What can you do to show sustainable growth in firm awareness? We’ll tackle these subjects and more in this upcoming, interactive session. During this webinar, attendees will learn how to:

  • Identify the best marketing efforts to utilize without committing to huge expenditures
  • Prioritize marketing efforts and budget allocation based on your goals
  • Implement tracking measures to monitor marketing success
  • Understand which social media tools are most worth your time
What It Costs

Registration Costs

  • Member: $20
  • Board Member: $20
  • CPSM: $20
Additional Details

Event Details

  • Nearest Metro: Mt Vernon Square 7th St-Convention Center (Yellow, Green)
  • Parking: Public garage located in the building and adjacent metered parking
  • CEUs: 1.5
  • Questions: Ashley Campbell | | 571.330.3797