20181114 184747

Tuesday, March 19th, 2019

Navigating Career Changes Like a Boss


2001 K Street NW, 14th Floor, Washington, DC 20006


4:30 am - 6:30 am

Featured Sponsor


Domain 2: Marketing Planning

Domain 6: Management

As we grow and expand our careers as professional marketers, we may find ourselves at a new firm or suddenly promoted to manage a team of fellow marketers and business development professionals. Frequently, we are tasked with entering and transforming an organization – one with an already established marketing team, set roles, and established workflows. How can we transition seamlessly into our new role while earning the respect of our teammates and making ourselves invaluable to senior leadership? Simply put, how do we stop being referred to as “The New _____”?? (insert your predecessor’s name here!)

What You'll Learn

We all know that missteps during the crucial first three months of a new position can jeopardize or derail your success. This session will be modeled after the popular book “The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter” by Michael D. Watkins.

This interactive session will walk participants through various scenarios they could encounter during the first 90 days of their new role. Using proven tools and techniques adapted from Watkins’ 30-60-90 Day Plans, you will be equipped with the skills necessary to hit the ground running!

This session will cover:

  • Establishing your integrity and trustworthiness early
  • Learning about your organization
  • Avoiding transition traps
  • Earning respect and building camaraderie with your team, plus company leaders
  • Securing “early wins” and discovering improvements you can rapidly make to boost morale and build support

Whether taking on a role at a new company or adjusting to a leadership promotion, participants will walk away from this session with proven strategies to get up to speed faster and prove their worth to their firms.

What It Costs
  • Registration deadline: March 17
  • Walk-ins welcome? Yes
  • Max # of Registrants: 100
  • Member: $40
  • Board Member: $30
  • CPSM: $35
  • Student: $15
  • Non-Member: $55
Additional Details
  • Agenda: Registration from 8:30-9:00am | Program from 9:00-10:30am
  • CEU Credits: 1.5
  • Closest Metro: Farragut North (red line) and Foggy Bottom-GWU (orange, silver, and blue lines)
  • Parking: Several parking garages in the area
  • Questions?: Kim Metzinger | 202.471.5148 | kmetzinger@eypae.com

Event Speakers

Susan Dawson LEED AP BD+C

Marketing Communications Manager

Karen Cotton CPSM, LEED AP, EIT

Director, Pursuits