Wednesday, March 11th, 2015

*New Date* Show Me the Money – Market Research and Trends

Mark G. Anderson Consultants

730 Eleventh Street NW, Washington, DC 20001


10:00 am - 12:00 pm



Domain 1: Marketing Research


How closely do you follow the trends affecting your market sector? Research is critical when you have a very specific market sector or target client and need to know more about them. In February’s Webinar, we’ll discover the types of research that can be done for both public and private owners. We’ll also discuss various research tools to help find the money within your market sectors and web sites that show trends in the A/E/C industry. With these tools and other resources, you’ll be able to start a successful marketing plan.

What You'll Learn

During this Webinar, attendees will:

  • Discover where to research your market sectors
  • Find the appropriate publications and web sites that will show you the trends in your market sectors
  • Understand how research can lead you to discovering the next trends in the A/E/C industry
  • Be able to define the four types of research: primary, secondary, competitive intelligence, and client intelligence.
Additional Details

Questions? Contact Laura Ewan at / 202.942.4472

Closest Metro: Metro Center

Parking: Street and public parking

Credits: CEU: 1.5

What It Costs

This webinar is a members only event.

  • Member: $0
  • Board Member: $0
  • CPSM: $0
  • Student: $0

Event Speakers

Rhodes B. White CPSM, FSMPS



Rhodes B. White, FSMPS, CPSM, has more than 30 years’ experience in marketing professional services, working for premier corporations in the design, development, and management of the built environment. Her experience has included market research, strategic planning, team building, and business development. White is a past president of the SMPS Foundation and is the past president of SMPS Palmetto, as well as a founding member, and the Atlanta Chapter of SMPS. Her firm, White Consulting, is located in Charleston, SC.