Thursday, March 31st, 2016

SMaRT: A/E/C Marketing Metrics

Perkins + Will

1250 24th Street, NW, Suite 800, Washington, DC 20037


12:30 pm - 2:30 pm

Signature Series

Domain 1: Marketing Research

How do you measure your return on investment (ROI) for marketing initiatives? Are you wondering what other marketing professionals in the A/E/C industry are tracking and how they are doing it? Come and join SMPS DC senior marketers for a lively discussion led by Susan Merrigan, FSMPS, CPSM, Marketing Director for Perkins+Will as we discuss and share useful tips for tracking data to determine how to leverage marketing dollars and resources, and how to utilize these metrics to influence behavioral change from principals and technical staff.

Additional Details

Event Details

  • Metro: Foggy Bottom-GWU (Blue, Orange, Silver)
  • Parking: Colonial Parking Garage – 1223 24th Street NW
  • CEUs: 2 (Domains 3 & 6)
  • Contact: Joe Monahan | | 703.450.0800 ext 1031
  • Please note that SMaRT events are only open to senior marketers with 10+ years of experience.
What It Costs

Registration Costs

  • Member: $20
  • Non-Member: $50
  • Board Member: $20
  • CPSM: $20
  • Student: N/A