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SMPS Nobodys Reading That

Wednesday, January 13th, 2021

Nobody’s Reading That, Featuring Danielle Gray

Zoom meeting. Link to be sent prior to event.

Location

12:00 pm - 1:30 pm

Time
Featured Sponsor

Education

Domain 4: Proposals

Domain 5: Promotional Activity

Nobody cares about content as much as the writer. We unreasonably believe our audience will put in the same energy of reading our work, as we do writing it. Don’t hold your breath. In today’s fast-paced, 280-character world, we barely read or watch anything thoroughly anymore. Why would we be any different from our clients? In this session, we will discuss how we can craft content in a way that allows readers to not only scan but to find the scan so helpful, that they’ll want to read the whole thing. We only have about 8 seconds (or less) to capture attention — don’t miss your window of opportunity. Special thanks to our Event Sponsor, Cella!

What You'll Learn

Learning Objectives:

  • Identify which pieces of content are most likely to be ‘snooze-fests'
  • Identify quick, easy ways to make your written content scannable instantly
  • Outline several ways to repurpose stale content into new mediums
  • Provide best practices in social media, proposals, printed materials, and online content that allow your audience to scan easier

Information about our Sponsor: Cella provides consulting, staffing, and managed solutions for creative, marketing, digital, and proposal development teams. Cella delivers experienced proposal consultants for federal, state, and commercial contracting efforts. Cella understands that one-size-fits-all solutions are only myths, which is why they are intentionally flexible – to fulfill any, and all, client needs.

What It Costs

Registration deadline: January 12, 2020

  • Member: $45
  • Board Member: $35
  • CPSM: $35
  • Student: $15
  • Non-Member: $75
Additional Details
  • Agenda / timeframe: 11:45am-12:00pm registration/early networking, 12:00pm-1:30pm program
  • CEU credits: 1.5
  • Questions contact: Amanda Cole | 407.227.2779 | acole@landdesign.com

Event Speakers

Danielle Gray, MBA, DG Marketing Company

Chief Content Strategist

Background

Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what makes them human. The way she fuses vulnerability with applicable tactics makes a lasting impression on her audience. Her goal is to empower each person to not just be a better business person, but to also be a better human. Danielle is a Content Marketing Strategist with over nine years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content marketing, passion, inclusion, and joy. Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia.