Monday, June 19th, 2017

Pitch the Press: How to Think Like a Reporter

Del Frisco's Double Eagle Steakhouse

950 Eye Street NW, Washington, DC 20001


7:30 am - 9:30 am



Domain 2: Marketing Planning

Domain 5: Promotional Activity

In the age of 24/7 digital news, building media relationships and getting your news covered still matters. Content generated by journalists, whether in a local community blog or a national business journal, provides increased visibility for your brand, with enhanced credibility. Media relations is a critical component to any robust communications strategy, yet for many the process can seem daunting, and even frustrating.

What You'll Learn

During our Pitch the Press lunch program, attendees will hear from Liz Wainger, one of the most sought after PR consultants in Washington, DC. A former Washington Post reporter, Liz will share her insights and practical approach to fostering effective relationships with reporters. She will explain how to shape a story pitch to get the media’s attention, a skill that will not only glean your firm more coverage, but also build more effective communications. Named a “Woman Who Means Business” by the Washington Business Journal, Liz will provide attendees with valuable information that can be put to use immediately to increase media coverage and position your firm’s brand credibly.

Learning objectives include:

  • Gain a clear understanding of the news media, how journalists get their information, and the goals of a reporter
  • Learn how to move beyond the press release to engage reporters and editors and build relationships
  • Explore the fundamentals of compelling storytelling and what makes a great story pitch that will catch a journalist’s eye
  • Learn how to develop content for story pitches in your firm’s work and talent
  • Learn how to avoid the top media relations mistakes that PR and marketing people often make
Additional Details

Registration runs from 11:30-12; program and lunch will follow from 12-1:30, followed by Q&A

Click here to see who is already registered.

Metro: Metro Center

Parking: There is a garage on the block; entrances are located on 11th and 9th Streets. Pay-On-Foot pay stations are conveniently located by elevators and stairwells.

CEUs: 1.5

Questions: Rebecca Starer | | 703.312.7276

What It Costs

Registration deadline: June 16; walk-ins welcome

  • Member: $65
  • Non-Member: $85
  • Board Member: $45
  • CPSM: $55
  • Student: $35

Event Speakers

Liz Wainger CPF



Liz is a strategist, consultant, executive coach, and public speaker whose career spans more than 20 years in public relations, marketing communications, and journalism. At Wainger Group, she has worked with a variety of corporate and nonprofit clients providing support in all aspects of communications, from strategic communications planning and messaging to website development, to internal organizational alignment, corporate branding and visibility, to media and spokesperson training. She is a Certified Professional Facilitator, an elite distinction awarded only to the most experienced and rigorously trained. Prior to founding her firm in June of 2000, Liz was Director of Communications for the Morino Institute/Morino Group in Reston, Va. She has also held senior communications positions at The National Trust for Historic Preservation and The American Institute of Architects, where she directed national media and advertising campaigns. She also was a reporter at The Washington Post on the Metro and Style desks. Liz blogs regularly for the Huffington Post and her work has appeared in the Washington Business Journal and Washington Post, along with numerous professional publications. In 2015, Liz was named to the elite cohort selected by the Washington Business Journal for its “Women Who Mean Business” honors.