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Brand Activism

Tuesday, January 19th, 2021

Principals Round Table: Brand Activism, Featuring Panelists from SOM, CBRE, & Rosendin Electric

Zoom meeting. Link to be sent prior to event.


12:00 pm - 1:00 pm

Signature Series

Domain 2: Marketing Planning

Domain 6: Management


Principals Round Table

2020 saw more brand activism than ever before with companies speaking out through corporate channels on social, political, economic, and/or environmental issues. You’ll hear from three firm leaders who are making impacts not only within their companies, but their communities and in our industry as well: Salina Brown, Director of Corporate Marketing at Rosendin Electric; Jennifer Leitsch, Vice President, CBRE, Corporate Responsibility; and, Daria Pahhota, Global Communications Leader, SOM.

What You'll Learn

The program will include a panel discussion moderated by Koren Stouffer of FORM Architects, followed by small group conversations with the panelists.

What It Costs
  • Member: $25
  • Board Member: $15
  • CPSM: $15
  • Student: $15
  • Non-Member: $45
Additional Details
  • Registering a group from your firm? Get member pricing for all!
  • Agenda/timeframe: 45-minute panel discussion, followed by a 15-minute small group conversation with the panelists.
  • AIA credits: Yes
  • CEU credits: 1
  • Questions? Contact Koren Stouffer,, 406-212-1132

Event Speakers

Jennifer Leitsch, CBRE

Vice President, Corporate Responsibility


Jennifer Leitsch is Vice President, Corporate Responsibility at CBRE, the world’s largest commercial real estate services and investment firm. Jennifer leads the company's sustainability and corporate responsibility strategy and disclosure, including the annual Corporate Responsibility Report and responses to stakeholder inquiries regarding CBRE’s environmental, social and governance practices. She is on the leadership team for CBRE Cares, the company’s charitable giving and volunteering program. Jennifer has an MBA and MS in Marketing from the University of Colorado Denver and a Bachelor's Degree in Chemical Engineering from the University of Iowa. She is a LEED Accredited Professional and a Sustainability Accounting Standards Board (SASB) Fundamentals of Sustainability Accounting (FSA) Credential holder. Jennifer was trained by Al Gore as a Climate Reality Leader.

Salina Brown, Rosendin

Director of Corporate Marketing


Salina Brown is Director of Marketing for Rosendin Electric, Inc., one of the largest employee-owned electrical contractors in the United States. She is a strategic thought leader and partner for Rosendin’s executive and senior management teams. She manages all marketing and communication efforts, creating and implementing a strategic marketing plan inclusive of research, analytics, branding, and events. Salina’s talent for communication and skill in building internal and external relationships makes her a successful team leader. In addition to leading the Marketing Department, she serves on Rosendin’s Diversity, Equity, & Inclusion Committee and is Vice President of The Rosendin Foundation.

Daria Pahhota, SOM

Global Communications Leader


Daria joined SOM in 2020 as the new Global Communications Leader, charged with telling SOM’s story, which spans decades and includes some of the most exciting and unexpected buildings, master plans, structural systems, and spaces at all scales and types in cities around the world. Daria most recently served as Chief Communications Officer for the global architecture practice Bjarke Ingels Group (BIG).