Learning Objectives:
- Discover why most professional services content falls flat with prospects and clients.
- Define what “buyer personas” are and how to use them effectively.
- Identify how to create contextually relevant and meaningful content using the process of “content mapping.”
- Understand how and when to use various formats and communications channels for maximum impact.
- About the Speaker:
Tim Asimos, CPSM
Tim Asimos is a recognized thought leader and catalyst for change among A/E/C firms, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 15 years of experience both inside and outside the industry. As Vice President and Director of Digital Innovation at circle S studio, a strategic marketing agency, Tim focuses on helping A/E/C firms grow in today’s increasingly competitive and digital landscape. He leads the digital team to develop innovative strategies in website development, content marketing and online lead generation. Tim is a syndicated blogger and a national speaker on various marketing topics including content marketing, branding, web design, online marketing and technology. An SMPS Member and Certified Professional Services Marketer (CPSM), his A/E/C industry expertise has been featured in numerous publications, blogs, webinars, programs and conferences across the country. He’s also a member of the American Marketing Association and is Immediate Past President of the Richmond, Virginia chapter. He holds a B.S. in Communication Studies and an M.B.A. from Liberty University.