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Wednesday, June 15th, 2022

Senior Marketers Round Table: Building the Marketing Team of the Future

FORM Architects

1777 N Kent Street, Suite 150, Arlington, VA 22209

Location

3:30 pm - 5:00 pm

Time

Domain 6: Management

Senior Marketers Round Table

With emerging technologies, changing workplaces and evolving needs, the future of marketing teams in the AEC industry is constantly being reimagined. Whether your firm is contemplating AI and automation to streamline processes or utilizing more and more video to communicate your firm’s story, the necessary skills a marketer or team of marketers must have will require agility to adapt. Join fellow senior marketers for an in-person dialogue on what a successful marketing team may look like in the future. We’ll discuss the positions, skills and responsibilities for marketing teams of all sizes to provide value to their firms and support the expected growth in our industry over the years to come.

What You'll Learn

Learn about the skills and trends influencing how marketers will provide value to their firms in the future and what a robust team could look like.

What It Costs

Walk-ins are welcome

  • Board Member: $20
  • Member: $25
  • CPSM: $20
  • Student: $15
  • Non-Member: $40
  • Walk-in Member: $40
  • Walk-in Non-Member: $55
Additional Details
  • Roundtable discussion with each attendee expected to share the needs and trends their firm is facing to support a multi-pronged approach to marketing.
  • Closest Metro: Rosslyn - Blue, Orange and Silver (Two blocks from FORM)
  • Parking: Street parking (Park Mobile) along Kent and N Arlington Ridge Road, as well as parking garages at 1135 Wilson Blvd and 1800 N Kent. Parking at 1777 N Kent is currently closed to the public.
  • Building Access: Sign in at the front desk is not required. The event will take place on the Plaza Level - ‘PL’ from the elevator - in the conferencing center directly across from FORM’s office.
  • CEU Credits: 1
  • Questions? Contact Stephanie Murdoch, 202.525.7825, stephanie.murdoch@wsp.com