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Wednesday, December 15th, 2021

Senior Marketers Round Table: If You’re Not Measuring, You’re Not Marketing – KPIs, Metrics, and Data Analytics


2757 Hartland Road, Falls Church, VA 22043


3:30 pm - 5:00 pm

Signature Series

Domain 1: Marketing Research

A key performance indicator (KPI) measures how your company is performing at achieving a certain goal or objective. There are KPIs for every aspect of business, whether it's financial, marketing, sales, or operational. Without KPIs, it's difficult to create strategic marketing campaigns and assess marketing results. KPIs help you prove the value of your marketing campaigns to firm leadership and stakeholders. Join fellow senior marketers for an interactive IN-PERSON discussion about how AEC firms are measuring marketing success and where there may be opportunity to better show the ROI of your marketing plans.

What You'll Learn

Learn how data and metrics can help quantify and prove ROI for marketers. Come prepared for a lively discussion with senior leaders on the key performance indicators used by top AEC firms over light happy hour refreshments.

What It Costs
  • Registration Deadline: 12/14
  • Walk-ins Welcome
  • Max Number of Registrants: 24
  • Board Member: $20
  • CPSM: $20
  • Student: $10
  • Non-Member: $40
  • Member: $25
  • Walk-in Member: $40
  • Walk-in Non-member: $55
Additional Details
  • Agenda / timeframe: Roundtable discussion with each attendee expected to share their firm’s approach to KPIs over light happy hour refreshments. Attendees are welcome to tour Co|Lab after the event! The group size will be limited to ensure conversation is possible.
  • CEU credits: 1
  • Closest metro: N/A
  • Parking: Free surface lot parking available
  • Questions? Contact Ashley Campbell,, 571.330.3797

By attending, you agree to the following:

I am fully and personally responsible for my own safety and actions during my participation and I recognize that I may be at risk of contracting COVID-19 while attending this event. With full knowledge of the risks involved, I hereby release, waive, and discharge SMPS DC, its Board of Directors, independent contractors, representatives, and assigns from any and all liability, claims, demands, actions, and causes of action whatsoever, directly or indirectly arising out of or related to any loss, damage, injury, or death, that may be sustained by me related to COVID-19 while participating in any activity while in, on, or around the premises or while using the facilities that may lead to unintentional exposure or harm due to COVID-19.