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Thursday, January 27th, 2022

Senior Marketers Round Table: If You’re Not Measuring, You’re Not Marketing – KPIs, Metrics, and Data Analytics

Zoom meeting. Link to be sent prior to event.

Location

12:00 pm - 1:00 pm

Time
Signature Series

Domain 1: Marketing Research

A key performance indicator (KPI) measures how your company is performing at achieving a certain goal or objective. There are KPIs for every aspect of business, whether it's financial, marketing, sales, or operational. Without KPIs, it's difficult to create strategic marketing campaigns and assess marketing results. KPIs help you prove the value of your marketing campaigns to firm leadership and stakeholders. Join fellow senior marketers for an interactive virtual discussion about how AEC firms are measuring marketing success and where there may be opportunity to better show the ROI of your marketing plans.

What You'll Learn

Learn how data and metrics can help quantify and prove ROI for marketers. Come prepared for a lively discussion with senior leaders on the key performance indicators used by top AEC firms over light happy hour refreshments.

What It Costs
  • Max Number of Registrants: 24
  • Board Member: $20
  • CPSM: $20
  • Student: $10
  • Non-Member: $40
  • Member: $25
Additional Details
  • Agenda / timeframe: Roundtable discussion with each attendee expected to share their firm’s approach to KPIs. The group size will be limited to ensure conversation is possible.
  • CEU credits: 1
  • Questions? Contact Ashley Campbell, acampbell@hitt-gc.com, 571.330.3797