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Thursday, October 28th, 2021

Senior Marketers Round Table: Set Your Firm Up for Success in 2022 Through Marketing Planning

Zoom meeting. Information to be sent prior to event.

Location

9:00 am - 10:00 am

Time
Signature Series

Domain 2: Marketing Planning

Webinar

Marketing plans are perhaps the most critical tool we have as marketers in successfully executing our marketing strategy. Every firm, regardless of the size, services, or function) should have a well-defined marketing plan as part of the overall business plan, helping firms achieve their business goals. Typically plans define marketing goals and strategies that give the team direction and inform how budgets and resources will be allocated. Join your senior SMPS peers to share, show, and tell approaches and strategies for marketing planning as we enter the season of preparation for 2022. Attendees will strengthen their marketing planning skills to drive value and profits, shifting their firms to be marketing-led.

What You'll Learn

Join your senior SMPS peers to share, show, and tell approaches and strategies for marketing planning as we enter the season of preparation for 2022. Attendees will strengthen their marketing planning skills to drive value and profits, shifting their firms to be marketing-led.

Additional Details
  • Agenda / timeframe: Roundtable discussion with each attendee expected to share their firm’s approach to marketing planning and provide examples,
    lessons learned, and tips/tools. The group will be limited to ensure conversation is possible.
  • CEU Credits: 1
  • Registration Deadline: 10/26/2021
  • Max number of registrants: 24
  • Questions? Contact Ashley Campbell, acampbell@hitt-gc.com, 571.330.3797
What It Costs
  • Member: $10
  • Board Member: $5
  • CPSM: $5
  • Student: $5
  • Non-Member: $15