Wednesday, May 13th, 2015

Shaping Today’s Marketing Professional—Perspectives for Those Who Lead & Do

College Park Marriott Hotel & Conference Center

3501 University Blvd East, Hyattsville, MD 20783


5:00 am - 1:00 pm



Domain 1: Marketing Research

Domain 2: Marketing Planning

Domain 3: Client and Business Development

Domain 4: Proposals

Domain 5: Promotional Activity

Domain 6: Management

Join SMPS Maryland and Washington DC chapters for an all-day, interactive seminar exploring tangible solutions to addressing the internal and external challenges faced by both Doers and Leaders at today’s AEC firms as they adapt to the new world of marketing.

Additional Details

Download the full program and speaker information here.

Doing more with less. We’ve all heard the expression and have mastered its implications to the built environment, scattering the phrase across our collateral materials and standard text. Whether you’re a one-man show or a member of a global marketing machine, marketing teams and their leaders across the industry are feeling the impact of the “do more with less” approach as they struggle to prioritize an increasingly long list of to-do’s and initiatives. How can firms ensure that your marketing efforts are doing more for their bottom line, instead of just creating more work for you and your team?

Who should attend?

  • Marketing Coordinators
  • Marketing Managers
  • Corporate Communications
  • Graphic Designers
  • Social Media Specialists
  • Public Relations Professionals
  • Business Development Professionals
  • Owners/Principals
  • Principals-in-Charge Marketing
  • Chief Marketing Officers
  • Marketing Executives
  • Marketing Directors

How many CEU’s are offered?

This program is built around all six of the SMPS Domains of Practice. TOTAL CEU hours: 8

Who can I contact for more information on this event?

Any of our co-chairs for this event will be happy to assist you.

SMPS DC Contact:

Laura Ewan, CPSM Manager of Communications and Culture MGAC 202.942.4472

SMPS Maryland Contacts:

Mindy Hinsley, CPSM Chief Marketing Officer Aria Environmental, Inc. 410.353.1988

Amy Morrison Baker, CPSM Regional Marketing Communications Manager STV 410.281.2911

What You'll Learn


Lee FredricksonOur featured lunch speaker is Lee Frederiksen, PhD, Managing Partner of Hinge.

Lee Frederickson is a rare combination of businessman and research scientist. An award-winning marketer and business strategist, he draws on his Ph.D. in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability. Lee will review varying perspectives from Doers and Leaders and will discuss how developing a successful partnership, between the two, can contribute to highly successful and efficient marketing initiatives.


Opportunities are available throughout the day to engage with colleagues and leaders and to share perspectives, challenges and lessons learned.

  • Examine skill sets and traits of today’s contemporary marketing professional
  • Explore the need to be INFORMED, DIVERSE and PROACTIVE
  • Discuss the challenges faced by marketing professionals and their leaders
  • Network with some of the brightest marketing minds in the industry


Discover tangible solutions addressing current challenges faced by marketing teams and leaders.

  • How to position your firm and yourself through the strategic use of market research
  • How market research impacts overall firm strategy
  • How to contribute to and influence your firm’s marketing and strategic plans
  • How to use strategic plans to ensure marketing initiatives create higher ROI for your firm
  • How investing in your marketing department can impact your firm’s brand and bottom line
  • How successful firms leverage marketing to drive business


Capture the knowledge and know-how to take yourself, your department and your organization to the next level. Marketing professionals will take away the concrete skills and tools to build their career and their departments while Leaders will walk away with a solid understanding of the structure and organizational processes necessary to move their marketing efforts and firms forward


What It Costs

How much will it cost? Are there any special discounts available?

To encourage both marketing professionals and their respective Principals to attend, we are happy to pass along the SMPS member rate to Principals who accompany a member of their firm’s Marketing department(s).

**Principals using the SMPS member rate will be prompted during online registration to enter their marketing professional’s SMPS member number.

  • Member: $150
  • Non-Member: $190
  • Board Member: $105
  • CPSM: $125
  • Student: $135
  • SMPS Member Rate for Principals: $150
  • SMPS Member Walk-in: $170
  • Non-Member Walk-in: $220