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Thursday, March 10th, 2022

PRT (Principals Round Table): Skip to the Good Part: The Value of Organizational Change

Zoom meeting. Link to be sent prior to event.


9:00 am - 10:30 am

Signature Series

Domain 6: Management

Principals Round Table

Running a firm during the pandemic is hard. So is change. But successful leaders have embraced this time as an opportunity to reevaluate their organizational goals and operations. Our panel of principals will share how their firms evolved for the better in response to the challenges caused by COVID-19—and the impact it’s having on their outlook for the future. Our speakers include Yolanda Cole, Founder and Principal of Hickok Cole, Salina Brown, Director of Marketing of Rosendin, Beth Hernandez, Global Communications Leader at DPR Construction and Jolsna Thomas, President of The Rosendin Foundation.

What You'll Learn

Attendees will learn what today’s top firms are doing to address shifts in American workplace culture and how those changes are driving top-level decisions from project pursuits and partnering to recruiting and retention efforts. Panelists will also shed light on how marketing and communications leaders can use their seat at the table and unique skillset to add value during times of change. Topics will include acting on ESG and DEI commitments, assessing and adopting flexible work policies, and investing in advanced technologies and AI. *Please note that PRT events are only open to those with 10+ years of experience in the AEC industry.

Additional Details
  • We’ll hear from each panelist regarding the organizational changes they’ve adopted during the pandemic and then divide into break out rooms for more direct conversation. Attendees will be able to select their breakout based on their topic of interest.
  • CEU Credits: 1.5
  • Questions? Contact Tiffany Abbot,, 703.707.8200
What It Costs
  • Board Member: $20
  • Member: $25
  • Non-Member: $40
  • CPSM: $20

Event Speakers

Yolanda Cole FAIA

Senior Principal and Owner


Yolanda Cole, FAIA, is a Senior Principal and Owner of Hickok Cole, a forward-focused commercial architecture and design practice located in Washington, DC. With over three decades of experience in base building and interior design, Yolanda has worked on projects ranging from large-scale, mixed-use developments to commercial and retail interiors. She is widely recognized for spearheading innovation in the profession through the cultivation of a collaborative, research-based practice. Yolanda is a frequent speaker at conferences on topics ranging from transforming the practice of architecture through exploration, to ground-breaking technologies for urban Net Zero renovations. Her personal passion is to influence housing policy and create new prototypes to maintain young families in our cities.

Salina Brown, Rosendin

Director of Marketing


Salina Brown is Director of Marketing for Rosendin Electric, Inc., one of the largest employee-owned electrical contractors in the United States. She is a strategic thought leader and partner for Rosendin’s executive and senior management teams and manages all marketing and communication efforts, creating and implementing a strategic marketing plan inclusive of research, analytics, branding, and events. In addition to leading the Marketing Department, she serves on Rosendin’s Diversity, Equity, & Inclusion Committee and is Vice President of The Rosendin Foundation. Salina holds a Bachelor’s Degree in Marketing from the Northern Arizona University W.A. Franke College of Business and an MBA in Marketing from the University of Phoenix.

Beth Hernandez

Global Communications Leader


Beth Hernandez is a global communications leader for DPR Construction. With the foresight to connect the dots between community stewardship and business strategy, Beth has made significant impact on the industry by providing communications and market engagement leadership on a local, regional and national scale. Beth has been recognized throughout her career as a transformative leader that excels in communications, serves in her community with unmatched passion and inspires countless women across a vast range of industries. With selfless and intentional purpose, she is blazing a path of inspirational leadership within the construction industry. Beth has been recognized with awards by various esteemed organizations throughout her career. She’s been honored with an ATHENA® Corporate Leadership award; finalist for an ATHENA® Young Professional Leadership award; named one of Charlotte's 50 Most Influential Women by The Mecklenburg Times; and is an American Advertising Federation’s Silver Medal Award winner. In 2018, Beth was honored by the YMCA of Greater Charlotte with a George Williams award, named after the founder of the organization and one of the highest achievements bestowed on a volunteer. While Beth is widely known for being best-in-class in her profession, she is best known as someone who cares deeply about her community. She is a strong believer in the mission of the YMCA and has served as Board Chair for the Brace Family YMCA in Matthews, NC, one of the largest YMCA's in the country serving over 20,000 members. A committed advocate for diversity and inclusion, Beth has also served on the YMCA of Greater Charlotte’s Diversity Inclusion and Global Committee. A graduate of Leadership Charlotte, Beth served on the board of directors from 2014-2020 and led the organization as Board President from 2017-2018. A competitive local runner and triathlete, Beth has been a been a past volunteer for Girls on the Run serving as a coach and mentor to young females through the organization’s middle school program, Girls on Track.

Jolsna Thomas


Jolsna is a 15+ year construction veteran who serves as President of The Rosendin Foundation, the nonprofit arm of Rosendin Holdings, Rosendin Electric, and Modular Power Solutions. Her career has evolved from representing the skilled trades as an attorney, to business development, to now running a corporate nonprofit. She sits on Rosendin Diversity, Equity, and Inclusion Advisory Committee and works towards the advancement of the industry. Jolsna has received two LUNA awards from the Regional Hispanic Contractors Association (2021, 2019), Advancement of Women’s Interest Attorney Award from the Travis County Women Lawyers Association (2020) and the 2019 WIC (Woman in Construction) of the Year from the National Association of Women in Construction Austin Chapter #7.