Thursday, November 12th, 2015

SMaRT: Best Practices in A/E/C Marketing

Perkins + Will

1250 24th Street, NW, Suite 800, Washington, DC 20037


11:30 am - 1:00 pm

Signature Series

Feeling stuck? Not sure if your firm’s marketing program is cutting edge? If so, join other senior marketers for a lively discussion exploring best practices in A/E/C marketing. Topics to be covered include Building a Successful Marketing Program from the Ground Up, Engaging the Full Firm in the Marketing Effort, Getting the Most out of the Seller/Doer Model, and Marketing Metrics.

Discussion Leaders

Tabletop discussions will be led by:

  • Louise Boulton-Lear, CPSM, Vice President – Integrated Marketing Communications, James G. Davis Construction Corporation
  • Andrea Fitch, Director of Marketing, Alpha Corporation
  • Jenn Macks, PE, LEED AP, Vice President, Howard Shockey & Sons, Inc.
  • Susan Merrigan, FSMPS, CPSM, Marketing Director, Perkins+Will
Additional Details
  • Credits: 1.5 CEU
  • Parking: Colonial Parking Garage - 1223 24th Street NW, Washington, DC 20037
  • Closest Metro: Foggy Bottom-GWU Station (four blocks)
  • Questions? Contact Joe Monahan, Alpha Corporation, 703.450.0800 ext. 1031 /
What It Costs
  • Member: $20
  • Non-Member: $50
  • Board Member: $20
  • CPSM: $20