Tuesday, October 21st, 2014

SMPS Webinar: Hit the Mark – Implementing a Strategic Business Development Program

CannonDesign

3030 Clarendon Boulevard, Arlington, VA 22201

Location

2:00 pm - 4:00 pm

Time

Domain 3: Client and Business Development

Webinar

Does your firm employ a shotgun approach, marketing to the masses with no clear focus? Are you looking for ways to create a more strategic approach to stay ahead of the competition? Join business developer Jennifer Yoder, CPSM, as she takes us step by step through a successful BD program that works for any size firm. This webinar, put on by SMPS Headquarters, will be followed up with thirty minutes of discussion on the topic presented, as well as sharing of best practices and related experiences by webinar attendees

What It Costs

Event Fees

  • Member: FREE
  • Non-Member: $30
  • Board Member: FREE
  • CPSM: FREE
  • Student: FREE
What You'll Learn

Learning Objectives & About Our Presenter

Learning Objectives

During our October Webinar, you will learn how to:

  • Implement a business development program driven by a strategic, priority-based client management approach
  • Maximize your efforts on your highest priority clients through client-capture planning
  • Improve your return on BD investment and your team’s communication
  • Sync your business development and customer relationship management (CRM) processes

This webinar, put on by SMPS Headquarters, will be followed up with thirty minutes of discussion on the topic presented, as well as sharing of best practices and related experiences by webinar attendees.

About Our Presenter

Jennifer Yoder, CPSM, has served the A/E/C industry for over 15 years in marketing and business development roles. She creates, plans, and implements signature, award-winning events, fundraisers, and educational programs. Yoder is a national speaker, workshop facilitator, and moderator, and conducts strategic planning sessions for clients and industry partners.

Additional Details

Additional Information

Parking: Metered street parking is available as well as paid parking at 3030 Clarendon Blvd. (Entrance on N. Garfield Street, behind Trader Joes) 1st hour: $5 / Max: $10

Closest Metro: Clarendon (Orange Line)

Credits: 1.5 CEU

Questions? Contact Laura Ewan at 202-912-8116 / lewan@rtkl.com