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SMPS SMRT Event Part 2

Wednesday, October 28th, 2020

SMRT Event Part 2: Further Exploration of Strategic Business Development in the time of COVID

Zoom Virtual Meeting! Link to be sent prior to event.


8:30 am - 9:30 am

Signature Series

Domain 2: Marketing Planning

Domain 3: Client and Business Development

Senior Marketers Round Table

After a highly successful first discussion on business development in 2021 that brought together dozens of senior markets, we are returning to continue the conversation. Join your peers for a discussion that will focus on nurturing and managing client accounts (not just project opportunities), holding ourselves accountable for business development results over business development activity, and refreshing our networks in changing times!

What You'll Learn

In a single quarter, the outlook for the design and construction industry shifted from booming to likely facing challenging years ahead. Join fellow senior marketers and business development leaders to share best practices for using data for business development in the time of COVID-19. A softening market means we must work harder to position our firms for project wins. We’ll be focusing on pipeline reporting and forecasting using data, tools, and the knowledge gained from the previous recession.

Senior members – those with more than 10 years of experience – will join in an interactive discussion with their peers facilitated by Joanna Hoffschneider, Founder of Resolute Consulting. Please come prepared to share in a lively roundtable conversation.

What It Costs

Registration deadline: October 27, 2020

  • Member: $10
  • Board Member: $5
  • CPSM: $5
  • Non-Member: $15
Additional Details
  • Questions contact: Ashley Campbell, 571.330.3797,