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Friday, November 13th, 2020

SMRT: Leveraging Collaboration for Actionable Strategic Marketing + BD Plans

Zoom Meeting. Link to be sent prior to event.


8:30 am - 9:30 am

Signature Series

Domain 2: Marketing Planning

Senior Marketers Round Table

Collaboration is more than just a buzzword – it’s the key to effective and actionable marketing plans. Join SMPS DC’s senior marketers for a candid conversation on how marketing and business development leaders can work together to achieve mutual goals and shared success.

What You'll Learn

Laura Ewan, CPSM, and Laura Roth – Hickok Cole’s Director of Marketing and Director of Business Development – will share their annual strategic planning process, and facilitate a candid conversation on the ups, downs, and potential of collaborative marketing planning efforts. Topics will include:

  • Leading together
  • Who to include and how
  • Establishing shared goals and budget
  • Measuring results
What It Costs
  • Member: $10
  • Board Member: $5
  • CPSM: $5
  • Student: $5
  • Non-Member: $25
Additional Details
  • Agenda / timeframe:
    8:30 am to 8:50 am: Welcome and Case Study
    8:50 am to 9:30 am: Group Conversation
  • CEU credits: 1 CEU
  • Questions contact: Laura Ewan, CPSM, 202-492-3476,

Event Speakers

Laura Ewan CPSM

Associate, Director of Marketing + Communications


Laura Ewan joined Hickok Cole as Director of Marketing and Communications in 2017, bringing a renewed energy and ten years of experience to the company’s award-winning team. She specializes in creative internal and external communications practices that reinforce corporate brand and culture. Her work strives to build brand awareness and community through the integrated use of strategic content and online platforms such as social media, email marketing, and websites. An active member of the Society for Marketing Professional Services, Laura is a proud CPSM, Past President of the Washington, DC Chapter, and newly appointed Co-Chair of the Chapter Leadership Symposium. In her spare time, she enjoys playing volleyball, traveling to see family, and binge-watching Bob’s Burgers on repeat.

Laura Roth

Associate, Director of Business Development


Laura Roth joined Hickok Cole in 2017 to drive business development efforts firm-wide. She takes a task-oriented approach to managing the firm’s existing relationships and forging new ones. She enjoys directing and learning about the creative and thoughtful design methods of her colleagues and disseminating in-house research initiatives to forward-thinking partners. Throughout her career in professional services, Laura has consistently focused on pushing internal talents outward. She is a native Washingtonian, and in her free time (what free time?) she loves exploring parks and local neighborhoods with her husband and two young daughters, learning about (really drinking) wine, and she has grand plans to travel again soon!