Growing Social Media Influence On Digital Marketing

Wednesday, July 22nd, 2015

SOLD OUT – Marketing Through Social Media

District Architecture Center

421 7th St, NW, Washington, DC 20004

Location

8:00 am - 10:00 am

Time

Education

Domain 5: Promotional Activity

Social media is here to stay, and more and more, companies in the AEC industry are learning how to leverage social channels to build brand, establish expertise, and win work.

No more are the days when marketers struggled to prove the value of participation. The challenge now lies in choosing where to focus your efforts and how to differentiate from the many voices in the marketplace. Whether you’re a firm just getting started, or an old pro looking to shake things up, the fast-paced nature of the online world can leave you wondering where to start.

Agenda

8:00am – Registration opens, light breakfast and coffee served

8:30am – Program promptly begins


Speaker Information

Katie Garrett Director of Communications David M. Schwarz Architects, Inc. Panel:

Kate Erdy, CPSM Marketing Communications Manager James G. Davis Construction (DAVIS)

Laura Ewan, CPSM Manager of Communications and Culture MGAC

Mary Moore Associate Partner, Director of Communications Syska Hennessy Group

Shawn Broxson Principal FifteenSixty

What You'll Learn
  • How can you use social media channels to further your firm’s strategic plan?
  • How do you get employees more involved?
  • What new platforms should you be considering?


During this joint SMPS DC and AIA|DC program, panelists will cover the essentials of a successful social media plan from strategy and channels, to time management and analytics. They will share lessons learned and examples of how their organizations, both large & small, representing the A, E, and C sides of the industry, have leveraged the power of social media to achieve strategic goals. Attendees will walk away with tangible tools and tactics, as well as a healthy dose of inspiration and ideas to take their social media program to the next level.

What It Costs

Event & Registration Info

EVENT INFORMATION

  • Closest Metro: Archives-Navy Memorial Penn Quarter (Green/Yellow) Gallery place Chiantown (Red)
  • Parking: Street and public garage parking in immediate area
  • CEU: 1.5 AIA Credits: 1.5
  • Questions: Laura Ewan / lewan@mgac.com / 202.942.4472

REGISTRATION FEES

  • Member: $40
  • Non-Member: $60
  • Board Member: $20
  • CPSM: $30
  • Student: $15