Guru guidance meet your mentor 2017

Wednesday, June 19th, 2019

Understanding Firm Financials

FOX Architects

1240 22nd Street NW, Washington, DC 20037


8:30 am - 10:00 am



Domain 2: Marketing Planning

Domain 3: Client and Business Development

Domain 6: Management

If financial statements have you scratching your head, then this program is for you! By understanding firm financials, marketers can increase their value and make informed requests for more financial and personnel resources. Christine Hurt, Chief Financial Officer at Ayers Saint Gross, will discuss how management uses different financial metrics to inform business, what that means to marketing and business development, and how you can use that knowledge to impact the bottom line. You’ll walk away with a new appreciation for finance, an understanding of your firm’s metrics, and concrete ways to affect your company’s financial health.

What You'll Learn

This event will give you the confidence to ask informed questions of your management team and accurately understand the financial performance of your organization. Key learning objectives include:

  • Learn to read financial statements and make sense of the numbers
  • Understand what affects financial metrics and why they’re important
  • Identify which key metrics marketers can influence
  • Learn to make informed requests for additional investments
  • Understand how to leverage your finance team to make sure you stay on budget
What It Costs
  • Registration deadline: June 17
  • Walk-ins welcome? Y
  • Max # of registrants: 45
  • Member: $40
  • Board Member: $30
  • CPSM: $30
  • Student: $15
  • Non-Member: $60
  • Walk-in: $70
Additional Details
  • Agenda / timeframe: 8-8:30 a.m. Registration, 8:30 – 10:00 a.m. Program/Networking
  • AIA credits: N/A
  • CEU credits: 1.5
  • Closest Metro: Dupont Circle (Red Line), Foggy Bottom-GWU (Blue, Orange, and Silver Lines)
  • Parking: Several parking garages in the area
  • Questions?: Rebecca Starer | 703.312.7276 |

Event Speakers

Christine Hurt

Chief Financial Officer


For over 30 years, Christine Hurt has been managing accounting, HR, and IT functions in the built environment for businesses ranging from $20 to $200 million in revenue. Her superpower? Tackling challenging situations requiring strategic thinking and transformation by designing and implementing consistent operating processes. She has her CPA with a background in corporate accounting, audit, and tax, including financial reporting and analysis, budgeting, audit requirements, regulatory reporting, treasury management, tax compliance, as well as financial oversight for insurance and bonding programs. She received her MBA in business and information technology and sits on the Board of Trustees of the Baltimore Chamber Orchestra.