Tuesday, March 21st, 2017

Watch Together: Editing 101: Creating RFP Responses That Win, an SMPS National Webinar

GPI

530 Gaither Road, #100, Rockville, MD 20850

Location

2:00 pm - 3:30 pm

Time

Education

Domain 4: Proposals

Domain 6: Management

Join SMPS DC at GPI’s office for a group viewing of this SMPS National webinar. Light refreshments will be provided. With deadlines all around us, marketers are often put in the not-so-envious position of choosing between doing things fast and doing things well. This webinar will discuss the importance of editorial quality in proposals (and other marketing collateral!). We’ll discuss some writing and editing basics, such as frequently confused words and avoiding the passive voice. We’ll talk about how to create a style guide and how to work with partners/technical staff to incorporate the style guide throughout the document. Finally, we’ll talk about how to get buy-in to set up a standard quality control process.

What You'll Learn

AEC marketers are frequently publishers, whether they realize it or not. Clear, correct prose helps facilitate proposal review—reviewers focus on your firm’s experience and approach instead of typos.


About the speaker:

Jen McGovern, CPSM Mid-Atlantic Regional Marketing Manager, VHB

Jen McGovern, CPSM, is the Mid-Atlantic Regional Marketing Manager for VHB in Vienna, VA. With extensive editing, writing, and marketing experience, she fell into the AEC industry in 2012 and found a passion for proposals and infrastructure projects. A member of SMPS Washington, DC, Jen serves on the Career Advancement Committee, co-leads the CPSM Bootcamp study group, and leads the Northern Virginia Market Share program. She achieved her CPSM certification in 2015.

Additional Details

Metro: Shady Grove


Parking: Surface parking lot


Questions: Julie Smiley | 703.836.0588 | julie@woodspeacock.com


AIA / CEUs: 1.5

What It Costs

SMPS DC is hosting a group viewing of SMPS National’s March webinar “Editing 101: Creating RFP Responses That Win.” This is a group viewing, on site. If you prefer to view the webinar individually from your own computer, please register directly through SMPS.org, under the Knowledge tab.

  • Member: $15.00
  • Non-Member: $25.00
  • Board Member: $10.00
  • CPSM: $10.00
  • Student: $5.00

Event Speakers

Jen McGovern CPSM

Mid-Atlantic Regional Marketing Manager

VHB

Background

Jen McGovern, CPSM, is the Mid-Atlantic Regional Marketing Manager for VHB in Vienna, VA. With extensive editing, writing, and marketing experience, she fell into the AEC industry in 2012 and found a passion for proposals and infrastructure projects. A member of SMPS Washington, DC, Jen serves on the Career Advancement Committee, co-leads the CPSM Bootcamp study group, and leads the Northern Virginia Market Share program. She achieved her CPSM certification in 2015.