Tuesday, December 16th, 2014

Win More Work: The Difference-Makers of Winning A/E/C Proposals


44 Canal Center Plaza, Suite 100, Alexandria, VA


9:00 am - 11:00 am



Domain 4: Proposals


It’s a fact: Memorable proposals win more work. But, many design firms fail to stand out against their competitors in written proposals and interviews. In this webinar, you’ll learn a systematic approach—not gimmicks—to writing memorable proposals. Decision-makers are often overwhelmed with a tough decision between indistinguishable choices. The difference-makers of winning proposals reside in the three “S” elements of proposals: substance, structure, and style. You’ll learn these difference-makers, which will help you engage your decision-makers and connect to their buyer values. Use these techniques and you’ll double the chances of winning your next proposal.

What It Costs

Event Fees

  • Member: Free
  • Non-Member: $35
  • CPSM: Free
  • Student: Free
What You'll Learn

Learning Objectives

During this Webinar, attendees will learn how to:
• Be memorable without resorting to gimmickry
• Understand why being memorable trumps asserting your “betterness”
• Create proposal messages that connect with buyer values
• Sequence your proposal or presentation for maximum impact
• Use verbal and visual style choices to guarantee that your messages stand out

Additional Details

Additional Information

Questions? Contact Laura Ewan at lewan@rtkl.com / 202.912.8116

Closest Metro: Braddock Road Metro Station (Blue/Yellow Lines)

Parking: Paid Public Parking