Participation in SMaRT is reserved for senior-level marketing and BD pros with 10+ years of experience, ensuring that all involved bring a solid base of knowledge and understanding to these high-level conversations. As an attendee, you will engage in an intimate round-table forum led by subject matter experts from inside and outside the AEC industry designed to foster a free and open exchange of best practices.

Past topics have included succession planning, maximizing seller-doer relationships, using service providers to your strategic advantage, market research, and recruiting and retention.