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Entry Categories

Materials completed between January 2019 and January 2021 will be accepted for the SMPS DC 2021 Chapter Marketing Communications Awards competition.

  • There is no limit to the number of categories a firm can enter. Multiple entries receive a discount per entry off the regular entry fee.
  • Submittal requirements vary depending on category. Read individual category descriptions below for submittal requirement details.
  • Be sure to review the official submittal requirements before entering.
  • Entries that fail to follow submittal requirements will be penalized. Jurors’ decisions are final. Winners are not guaranteed in every category.

2021 Entry Categories

Corporate Identity (Mixed)

Specify identity type on page one of entry form:

  • New Identity: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of a new corporate identity treatment.
  • Rebranding: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.


Submittal Requirements: For rebranding entries submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. For New Identity entries, submit a representative sampling of materials that convey your firm’s new corporate identity. Both types of submissions may include logo application such as letterhead, business cards, brochures, newsletters, and note cards. If available, the corporate identity manual or graphics standards should be included in your folder as well as web links to view original digital components online.

Website (Digital)

Specify website type on page one of entry form:

  • External: An external, public website that either promotes your firm or has been launched by your firm for a specific project.
  • Internal: Internal websites or intranets that have been launched for the purposes your firm’s internal communications.


Submittal Requirements: Include a website link and a temporary access code if submittal an internal website that requires a passcode.

Promotional Campaign (Digital, Print, or Mixed)

A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote a specific company message, event, program, or project. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.

Submittal Requirements: A PDF of your promotional plan describing campaign focus and objectives. Submit a PDF of any collateral pieces and multimedia aspects of the program. If media relations were a part of the campaign, please submit a PDF of releases/media kits/features developed and a list of results. Include a web link to view original digital format components online.

Special Event

New for the 2021 Program: If entering a special event entry, it must be entered in the special event categories only. We will not accept special event entries in other categories. For example, if submitting an anniversary celebration promotional campaign, it would be entered into the Special Event (Mixed Media) category. It can no longer be entered in the promotional campaign categories.

Special Event (Digital): Digital pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.
Submittal Requirements: Include a web link to view original digital components online.

Special Event (Mixed): Print and digital pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.
Submittal Requirements: A PDF of the materials. Include images of the original packaging if possible and a web link to view original digital components online.


Special Event (Print): Print pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.
Submittal Requirements: A PDF of the materials. Include images of the original packaging if possible.

Holiday Piece

New for the 2021 Program: If entering a holiday entry, it must be entered in the holiday categories only. We will not accept holiday entries in other categories. For example, if submitting a holiday video it would be entered in the Holiday-digital only category. It can no longer be entered in the Video-external or internal categories.

Holiday (Digital): A digital piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to ecards, websites, Web apps, and videos.


Holiday (Print): A print piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to greeting card, party invitation, client appreciation gift, or calendar.


Holiday (Mixed): A combination of both print and digital work produced for one-time use to promote a generally recognized holiday; examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar.

Social Media (Digital)

Specify type on the entry form:

  • Basic (Facebook, Twitter, Instagram, LinkedIn)
  • Blogs
  • Podcasts

Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms.

Submittal Requirements: Include a Web link to view online. For blogs and podcasts, submit at least three consecutive postings/episodes for review.

Video (Digital)

Specify video type on the entry form:

  • External: A video created for external communication purposes
  • Internal: A video created for internal communication purposes

Submittal Requirements: Submit web link to view online or in original format. Reminder: Criteria Change for 2021 and Special Event Entries: If entering a holiday or special event entry, it must be entered in those specific categories only. We will not accept entries created for those types of events in other categories. For example, if submitting a holiday video, it would be entered into the Holiday-digital only category. It can no longer be entered in the Video-external or internal categories.

Project Pursuit Marketing (Digital, Print, or Mixed)

An item or series of items developed in support of winning a project. Materials may be print and/or digital and include qualification packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort.

Submittal Requirements: A PDF of the materials. Include a web link to view original digital components online. Note: You may omit information deemed proprietary.